PARIS
Originally Engineer from Agro Paris Tech (Sciences of Life) specialised in Business Management, I have developed global brand vision, creative advertising and product development excellence for more than 12 years at L’Oréal : 3 international brands, 3 divisions, 3 business models (pharmacies, mass market & drugstores, luxury shops & boutiques).
Since Aug 2014, I am the head of marketing for the Fragrances Business Unit of L’Oréal Luxe France. I am responsible for 8 luxury brands (Armani, Ralph Lauren, Diesel, Viktor&Rolf…), and my mission is focused on media spending, retailtainment and customer experience, P&L management.
My key strengths and added values :
- Marketing Excellence with a high level of expectation, for all dimensions of the mix, from the product innovation to the 360 material (retail staging, advertising, digital buzz, trade training, etc.)
- Strategic vision & long term anticipation to build solid Plans (launch, media, retail, animation)
- Fast & effective, intuitive & adaptive, complexity management, organisation & time rationalisation
- Leadership & motivation to federate people around a project with energy and respect
- Talent development : recruiting, coaching & developing the team members to reach high performance
Facebook.com/career.pascalrosello
My career Facebook page is dedicated to feature my major contributions to brands' strategies,
product innovations and advertising campaigns, with images and videos.
Mes compétences :
Advertising
Management
Marketing
Organisation
Product marketing
Strategy
P&L management
Media buying
Digital marketing
Retail marketing
Sales forecast