Mes compétences :
Développement commercial
Communication
Management
Vente
Publicité
Entreprises
Canal+
- Sales Director at CANAL+ INTERNATIONAL
Issy-les-Moulineaux2017 - maintenant- Responsability for special projects sales
- Team management: 17 agents in Africa + 2 co-workers in Paris
- Field: Europe, Western Francophone Africa & Anglophone Africa (10 countries)
- Development of revenues with Key accounts portfolio and partners in implementing a dedicated commercial strategy around product placement, 360 media strategy (online and offline) and tailor-made operations
- Creation and supervision of sport and entertainment events, ex : Tour de l’Espoir (Cameroon), Boxing – Jab and Vibes (Senegal)
- Key clients: Unilever, Castel, Lactalis, Orange, Procter & Gamble …
- Implementing a commercial and data-based strategy per account and geographical area
- Analysis of the market, clients and competitors on African and European territories
- Coordination with Marketing, Communication and Financial services
Canal+
- Advertising Director Africa CANAL+ ADVERTISING
Issy-les-Moulineaux2015 - 2017- Team management : 6 agents in Africa + 3 co-workers in Paris
- Field : Western Francophone Africa & Anglophone Africa (10 countries)
- Development of the annual revenues & business strategy on 14 channels broadcasted in Africa
- Establishment of the sales objectives by forecasting and developing annual sales quotas
- Implementation of sales programs by developing sales and marketing action plan
- Adjustment of selling prices by monitoring costs and competition
- Establishment of tailor made campaigns, sponsorships and product placements
- Recommendation on special communication strategy to complete the needs of the clients
- PR event planning for clients and co-workers
THEMA
- Advertising Director
2014 - 2015- Team management : 6 agents in Africa + 3 co-workers in Paris
- Field : Western Francophone Africa & Anglophone Africa (10 countries)
- Development of the annual revenues & business strategy on 14 channels broadcasted in Africa
- Establishment of the sales objectives by forecasting and developing annual sales quotas
- Implementation of sales programs by developing sales and marketing action plan
- Adjustment of selling prices by monitoring costs and competition
- Establishment of tailor made campaigns, sponsorships and product placements
- Recommendation on special communication strategy to complete the needs of the clients
- PR event planning for clients and co-workers
Lagardère Publicité
- Directrice de Publicité
Levallois-Perret2011 - 2014- Team management : 3 co-workers
- Development of the annual revenues & business strategy
- Establishment of the sales objectives by forecasting and developing annual sales quotas
- Implementation of sales programs by developing sales action plan
- Adjustment of selling prices by monitoring costs and competition
- PR event planning
Lagardère Publicité
- Directrice de Publicité Adjointe Pôle Cinéma
Levallois-Perret2010 - 2011- Team management : 3 co-workers
- Development of the annual revenues & business strategy
- Establishment of the sales objectives by forecasting and developing annual sales quotas
- Implementation of sales programs by developing sales action plan
- Adjustment of selling prices by monitoring costs and competition
- PR event planning
