Philippe LARRIEU


En résumé

- 25 years experience in Cosmetics and Luxury Fashion, leading multi-cultural teams in Asia (12 years in Japan speaking Japanese, 4 years in Hong Kong, 8 years spent working all around China, based in Shanghai)
- Wide range of leadership competences and experiences from Marketing (Products) and Branding (Strategy), to Sales and Team management, plus deep understanding of Operations and Retail in China.

Mes compétences :
Team Management
System Strategy
Retail Marketing
Responsible for the Budgeting
Responsible for the Association
Product Development
OREAL General Management
Marketing coordination


  • Chanel - General Manager, Fashion Division (CHINA)

    Neuilly-sur-Seine 2013 - maintenant Member of the Executive Committee of Chanel China, and of the Global Leadership team.
    Driving the overall Fashion Division in China, leading the Product, Retail, Marketing, Visual Merchandising,
    Training, and Boutique Project departments.
    Managing the P&L with
    - Headcounts 600 staffs,
    - Sales 300 Mio Euros
    - Distribution : 11 Boutiques, Direct Retail
    Defining, in partnership with Global organization, the overall brand strategy in regards to how to address the Chinese customers.
  • Chanel - Général Manager Fashion

    Neuilly-sur-Seine 2013 - maintenant
  • Chanel - General Manager, Fragrance & Beauty p Division (CHINA)

    Neuilly-sur-Seine 2008 - 2013 * General Manager, Fragrance & Beauty Products Div., CHANEL
    Member of the Executive Committee of Chanel China.
    Driving the overall F&BP Division in China, leading the Sales, Retail Marketing, Design & Merchandising, Training,
    and Business Development departments.
    Managing the P&L with
    - Headcounts 1,000 staffs,
    - Sales 200 Mio Euros
    - Distribution 110 stores
  • Chanel - General Marketing Manager (JAPAN)

    Neuilly-sur-Seine 2003 - 2008 Defining and implementing the Marketing strategy and promotional activities of the brand in the Japanese department stores, including - Point-of-sale Merchandising,
    - Training of our sales force (165 points of sales) ;
    - Product development for Japan and Asia, in close collaboration with the Global
    Creation teams based in France and R&T.
    Directly managing a team of 20 people.
  • L'Oréal - Division Manager (APAC Travel Retail, HONG KONG)

    PARIS 2001 - 2002 / Travel Retail Asia-Pacific, SCENTAL, HONG KONG

    Responsible for introducing and developping HELENA RUBINSTEIN, SHU UEMURA et BIOTHERM in the Asia-Pacific Travel Retail market.
    - Managing 2 Brand Managers, 3 Area Managers, + Marketing and Training teams.
  • L'Oréal - Area Manager, all brands, NORTH ASIA (HONG KONG)

    PARIS 1999 - 2000 * Area Manager, all brands, Travel Retail North Asia, SCENTAL
    In charge of all L'ORÉAL selective brands sold in the JAPANESE and KOREAN Travel Retail markets.
    - Managing the P+L of the zone with sales of 50 Mio Euros
    - Responsible for sales negotiations, for defining and implementing the marketing and merchandising
    strategies, and for the sales follow-up.
    - Responsible for recruiting, training and motivating a staff of 100 Beauty Advisors in 30 points of sales.
    - Directly reporting to SCENTAL General Manager.
  • L'Oréal - Marketing Manager

    PARIS 1998 - 1999 Head of operational Marketing (Budgets, forecasts, launches, promotional plans,...) for the LANCÔME brand in
    Travel Retail Europe (Airports, Airlines, Ferries, Tax Free zones)
    In charge of a 4 person-team.
  • L'Oréal - Marketing Manager

    PARIS 1996 - 1997 * Marketing Manager ``Prestige & Collections'' brands, Travel Retail Europe, P.B.I.
  • L'Oréal - Product Manager, Marketing

    PARIS 1994 - 1996 * Product Manager, Marketing Duty Free Worldwide, P.B.I.,
  • L'Oréal - Sales Representative

    PARIS 1993 - 1994 Selling BIOTHERM cosmetics to perfume and chemist's shops throughout France
  • Chanel - Assistant to Director

    Neuilly-sur-Seine 1989 - 1993 * Assistant to Director, Fragrance and Beauty Products Division, CHANEL K.K.,
    - Controller. Responsible for the Budgeting and Expenses follow-up of the F/BP Division.
    - Coordinator between System engineers and end-users for F/BP Div and Warehouse/import operations, for implementation of the company's new IT system. Helped define of the company's new Chart of Accounts.
    - Responsible for the definition of the boutiques reporting procedure on sales and receivables, and for its
  • JAPANESE PARLIAMENT - Assistant to Mr Koji KAKIZAWA, Member of Japanese Parliament

    1987 - 1988



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