Pierre-Arnaud PIRON


En résumé

Senior Level Executive with proven success in multi-brand FMCG portfolio and luxury brands building and management in France, Africa and Indian Ocean.

Efficient Executive Member and Member of Board of Director with pragmatic approach and a contagious enthusiasm to engage stakeholders and deliver objectives.

Ability to develop and adapt a Global Strategy to a local context and engage teams, partners and customers around breakthrough thinking whilst inspiring vision.

FMCG Route to Market (Off Trade & On Trade) implementation and management in Emerging and Developed Markets.

Ability to engage and deliver objectives through business partners and customers.

High Level negociation with international customers strategic alliance management interacting with local government and authorities.

Tenacity and Resilience, capabilities to operate under crises using Risk and Management process with control, compliance and ethics.

Multicultural people talent management (recruitment, coaching and development) Sales capabilities development.

Organizational Design & Development in order to shape the most efficient structure. Communicator gaining engagement.

P&L responsibility, drive business performance and prioritization choices drive profit, cashflow enhancement and cost saving programs.

Mes compétences :
P&L Management
Customer Engagement
Route to Market
product testing
Spirit business Management
Spirit Distributor Management
Sales team Management
Regional Negotiation
Promotional Budget Management
People Management
Organisational Planning
Management of LVMH and DIAGEO Group
Management Buyin
L management
Emerging Markets
Business Transformation
Breakthrough Strategy Implementation


  • Vranken Pommery - Directeur Commercial CHR / On Trade

    Reims 2016 - 2016 Mission de transition.

    French Market Assesment Mission :
    - Management of the Champagne, Wine and Porto business across the On Trade / CHR, French Market, Direct and Indirect Distribution, BtoB and ECommerce
    -Leading a Sales Team of 70 people with direct employees (Regional Director, Trade Marketing, National Key Account, BtoB Business Unit) and On Trade VRP and Commercial Agent.

    Expected Outcomes :
    - Commercial Distribution Assesment and Analysis. Sales Capabilities Assesment and Development plan
    - Commercial Planning Activation and implementation of a dedicate and specific Action Plan

    Export Market Assesment Mission :

    Expected Outcomes :
    - RTM Analysis & Development across Indian Ocean, Africa and French West Indies markets
    - Management of several On & Off Trade local and international distributors (GMS & CHR)
  • Diageo - General Manager West & Central Africa

    Paris 2013 - 2016
    Diageo West Africa & Central Africa Beer 50% Partner Markets
    Beer business (Guinness) Management across West Africa & Central Africa (20 Markets)
    - Focus: Strategy, Route to Market Transformation, P&L management, Compliance
    Agenda, Sales Capabilities, Brand Innovation & People Talent Agenda.
    - Key Account Manager 3rd Party (Groupe Castel, Heineken, MBI) ;
    - 7 direct reports (Marketing, Customer Marketing, Regional Manager, HRBP, Finance Controler), 7 Market
    Manager, 50 Sales Representative.
    - Sierra Leone Brewery Ltd & Monrovia Brewery Inc Board of Director Member.
    - Partner Markets & Indian Ocean Executive Member
  • Diageo - General Manager West Africa Beer & Spirit

    Paris 2008 - 2013 Beer and Spirit business Management in West Africa 3r Party markets ; Togo, Benin, Cote d'Ivoire, Mali,
    Niger, Burkina Faso, Senegal, Cap Vert, Gambia, Guinea Conakry, Sierra Leone, Guinea Bissau.
    - Focus: P&L management, Spirit Distributor Management, Sales Capabilities.
    - Spirit RTM management Off & On Trade
    - Innovation launch (Smirnoff Ice, Ciroc vodka) ;
    - 6 direct reports (Trade Marketing & Country Managers), 25 Sales Representative.
    - Key Account Manager for 20 markets, Groupe Castel & Heineken
    - Monrovia Brewery Inc Board Member
    - Diageo Africa Sales Leadership Team member
  • Diageo - Regional Manager

    Paris 2005 - 2008 In charge of Guinness and Malta Guinness Brands for Togo, Benin, Burkina Faso, Mali,
    2 direct reports + 15 Sales representative.
    - Sales Capabilities Management
    - Partnership Management, (5 Breweries)
    - Development and Execution of the Business Plan / Join Customer Plan ;
    - Advertising & Promotional budget management
  • Diageo - Country Manager

    Paris 2004 - 2005 In charge of the Guinness brands (Guinness & Malta) in Gabon
    - License Agreement Management (Sobraga a Groupe Castel Company)
    - Sales & Operational Planning
    - Sales team Management, Sales Capability building, Brand Building
  • Moët Hennessy Diageo - National Key Account Manager Business to Business

    2001 - 2004 Management of LVMH and DIAGEO Group brand Champagnes and Spirits portfolio (Moet & Chandon, Dom
    Perignon, Hennessy Cognac...) in Key Corporate Account
    - Prospecting, negotiation and management of a B to B customer portfolio:
    Supply delivery Strategy implementation.
    - Commercial Strategy & Terms creation (range, price and special offers)
    - Public Relation and Luxury Brand Ambassador for the key customer
  • Moët Hennessy Diageo - Trade Marketing Manager

    1998 - 2000 Sales tools set up: Sales book, Product book, Commercial Talks ;
    - Off Trade Commercial Planning management.
    - Brand Passion (whiskies) training manager ;
    - Implementation and management of Off Trade activities. 3000 promotional days. ;
    - Management of temporary staff.
  • Sovedi - Chef de Secteur GMS

    1997 - 1998 In charge of Spirits brands (J&B, Smirnoff, Gordon's, Baileys, Malibu)
    - Implementation of field-based commercial Off Trade policy:
    4P & Sales Drivers.
    - Promotional Budget Management
    - Regional Negotiation (margin/gondola end)

  • Charal - Sales representative

    Cholet 1996 - 1996 Sales of the CHARAL (meat) Fresh and Ultra fresh products
    - Merchandising, product testing
    GMC Commercial agenda : Product, Presence, Price, Promotion.
  • Miko - Sales representative

    Rueil-Malmaison 1995 - 1995



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