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Cantel Medical
- Directeur Marketing
2016 - maintenant
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Olympus
- Group Leader Marketing Gastro-enterology & Respiratory FR-BELUX
RUNGIS Cedex
2011 - maintenant
Created and implemented marketing & commercial strategy at international level : +10%/year turnover increase since 2011
Created and implemented innovative marketing strategic and operational plans : Market penetration & conversion doubled (compared to 2011 ratios)
o Developed and presented business plans
o Sales team support and training to implement strategies
o Created databases (for passive and active prospects and customers) and associated PKIs
o Development of dedicated tools and support Sales teams in improving Sale cycle (Rentability simulations, Sales binders…)
o Created sales argumentation and trainings for sales teams based on product performances, benchmarking data and market research
o Implemented plan to follow customer satisfaction: creation of questionnaire and follow-up at European level
Increased the visibility of the company and its products : 25% of all G&R professionals now go through at least one Olympus training program
o Initiated a national training program for innovative technologies (NBI, CHE), followed at European level
o Established co-promotion partnerships with key market players (Norgine)
o Negotiated an increased presence of Japan R&D teams on French territory
o Closer relationship with KOLs (France, Belgium, Lux. )
o Ensure company participation to charity campaigns (“Roulons pour le colon”, etc…)
o Organized international conferences and trade shows participations
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Mauna Kea Technologies
- International Product Manager
Paris
2008 - 2011
Build-up & handle a strong distribution Network in most European countries with + 2M€ turnover increase by 2009
-> Marketing activities for the Distribution Network
........Price strategy & design of commercial offers in collaboration with the Sales Director
........Follow-up of Sales target and incentive
........Management of a bi-mensual Information Journal
........Creation of an information, sales tools and marketing materials exchange database
-> Project management and team leading
........Design and supervision of a learning & training program for this new technology
........Organization of congresses & world class social events
........Planning of demos & field support
-> Investigated new market and product opportunities
-> Provided marketing recommendations (strategic and operational) based on specific market data
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LANDANGER
- International Product Manager (Delacroix-Chevalier Cardio-Thoracic surgery instruments)
CHAUMONT
2005 - 2008
Conception of a complete innovative range of Cardio Thoracic products, Building of a distribution Network with 15% turnover growth rate :
-> International prospection and distribution agreements
-> Follow-up of Sales target and incentive
-> Markets and competitors analysis, products evaluation, opportunity assessments and recommendations
-> Developed proposals and established strategic methodologies based on first hand data analysis
-> Marketing support
........Created new visual identity and contents for the associated communication tools (Catalogue, Website, Booth…)
........Established co-promotion partnerships with key market players (USA, Western Europe etc… )
........Training of international sales forces
-> Project management and team leading
........Products compliance activities (Up to II-a CE registration / ISO13485)
........Up to II-a Class Products conception, industrialisation, qualification and testing
........Led negociations with subcontractors
........Managed international suppliers and followed fieldwork progress
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IBM Systems Group, West region
- Director assistant
2003 - 2005
Conception and development of CRM and KM weekly monitoring tools for West region. Insertion in the team in charge of strategic and competitive activities for West region. Definition of action plans, and deployment of those plans at operational units’ level.
Outcome: Alliances between countries greatly improved. Assisted my comprehension of complex processes in a « Management System » supervising a hundred million $ business
