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Pierre JALADY

Munich

En résumé

Mes compétences :
Branding
Carte bancaire
International
Marketing
Management

Entreprises

  • BMW group - Directeur Marketing France

    Munich 2013 - maintenant Comex member (comité executif)
    Brand management
    Advertising and communication
    Product management
    Product launches (including BMWi)
    Communication, sponsoring and events
    Conquest & Loyalty

  • American Express - Marketing Director- Proprietary Consumer Products & Membership Rewards

    RUEIL MALMAISON 2012 - 2013 - Strategic Development of American Express proprietary business
    - Strategic partnership development
    - Development of Membership Rewards (loyalty program)
    - Business digitalization

  • American Express - Marketing Director- Consumer products

    RUEIL MALMAISON 2006 - 2013 B to C Marketing
    CRM
    Business Transformation
    Product Line Management
    Partners Management
    Business Digitalization
    Business Development
    P&L Management
    Team Management (Consumer product management team)

  • Coface - International Marketing Manager

    Bois-Colombes 2001 - 2005 B to B Marketing
    Product Line Management
    New business development
    Cross-selling and upselling
    Product engineering
    Group processes and synergies management
    Team management (3 product managers)

  • HP (Hewlett- Packard) - International Program Marketing Manager

    1999 - 2001 HP Headquarters (Palo Alto, California)
    B to B Marketing
    New Product Management
    Product Lifecycle Management
    Services development
    International business development

  • Hewlett-Packard - Worldwide Product Manager

    Les Ulis 1998 - 1999 B to B Marketing
    New Product introduction
    Product Lifecycle Management
    International business development

  • Hewlett-Packard - European Big Deal Manager

    Les Ulis 1997 - 1998 European Key Account Management
    RFP/RFQ Management"
    "C" level presentation

Formations

Réseau

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