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Pierre LA CARBONA

Paris

En résumé

Pas de description

Entreprises

  • Orange - Head of Strategic Marketing, Planning & Anticipation - Games

    Paris 2013 - maintenant Additionnally to Strategic Planning for Games, manage the Strategic Marketing team in charge of activities such as:
    ‣ Opportunity studies and Positionning papers (usages, trends, content, partners, competition, technology, etc.)
    ‣ Strategic projects lead
    ‣ Market watch
    ‣ Market Research and R&D Projetcts planning
    ‣ Overall reporting of Games projects
  • Orange - Head of Strategic Planning - Games

    Paris 2011 - 2013 Elaborate and recommend strategy, Roadmap and prioritize existing projects and innovations for Orange’s distribution activities in Games on PC, Mobile,Tablet,TV and Cloud
    ‣ Anticipate shifts, analyze trends, screen and benchmark market (content, competitors, business models, technology...)
    ‣ Business development, Growth opportunities recommendations, Partnership portfolio consistency (curation, new opportunity, leveraging, pruning...)
    ‣ Business modeling & sales forecast scenarios, New business paradigm evaluations (Freemium, Audience, Bundle and All-included, multi-screen cannibalization...)
    ‣ Segmentation and Positioning to adapt to challenging shifts of the market
    ‣ Core member of Content & Growth Activities specific programs (LTE,Tablets, Reco, Convergence,Windows 8...)
    ‣ Build high-level presentations for VP Directors’ internal and external use
  • Orange - Mobile TV UI Global Product Manager

    Paris 2008 - 2011 Lead strategy, innovation, roadmap, business modeling & planning, product definition & lifecycle management of Orange TV Player (OTVP) program at Group level, Orange’s multi-country, multi-OS, multi-device native apps for streaming TV

    Achievements
    ‣ Top 10 Mobile application in France, over 2M MVU, Orange’s top app, drive 90% of mobile & tablet TV/Video business (x10 boost in 2 years), First ever legal TV bouquet app worldwide on iPhone, WP7
    ‣ Roll out in 6 countries including Orange’s Big 4 (FR, UK, PL, SP), yearly 4M€ budget, spin-off for AMEA countries
    ‣ Most extensive and innovative scope among Orange’s apps (incl. iOS, Android, WP7, tablets, webapp...)
    ‣ Enforce a cost-efficient, industrial delivery strategy, organization & process: 2 releases /OS /year; combo distribution
    embed + appshops (over 5M AppStore downloads as of Oct’11)
    ‣ Nominee for Meffy’s Awards 2010, Orange Collections, must-have product for demos to PR and internal shows

    Strategy, Content & Technology
    Leader and/or major contributor to strategic dossiers about mobile TV, convergent TV, partners/providers negotiation (content, device, platforms...), video & streaming technology, device positioning, design paradigms, app development & delivery, platform & architecture strategy...

    Finance & Legal
    Build, update and defend OTVP business plan, main contributor to overall TV business model, plan & forecast, IFRS/ IAS38 Financial Audit, Corporate-Subsidiaries recharging model definition, IP transfers contracts

    Project Management
    Extensive experience in Innovation and TimeToMarket process, multi-country cost-effective project management, cross- divisions organization

    Team Management
    Daily management of 4 marketing & design people; overall project team 30 people; close cooperation with local teams and managers
  • Arcome - Groupe Solucom - Consultant

    LA LOYERE 2008 - 2010 ‣ Knowledge Management and Business Development on New Media & Content
    ‣ Contributor/Speaker in innovation marketing think-tanks and conferences (Paris 2.0, courtcircuits...)
    ‣ Recommendations to enforce cost-effective solutions and QoS enhancements of TV/video services for mobile
  • Sofrecom - France Telecom - Consultant - Advanced Services for Telcos & Medias

    CLICHY CEDEX 2007 - 2008 ‣ PMO for Mobile TV projects at Orange Technocentre
    ‣ ePaper and Book digitalization Exploratory study, Business analysis & Opportunity assessment for Orange Group (fostered Orange’s Read&Go initiative in France)
    ‣ Strategic intelligence & prospective on new media, mainly studies on digitalization impacts on usages, segmentation, business models, competitive landscape and technology
  • ACECOMS (AIT) - Assistant Student

    2007 - 2007 Assisting the team of Asian Center for Engineering Computations and Software (ACECOMS) into customer databases management and magazine editing
  • Freelance - Communication Consultant

    2006 - 2007 Provide consultancy and proceed communication actions for Bangkok-based organizations : creative design, localization, communication skill training
  • Microsoft - Product Manager Associate Windows Mobile

    Issy-les-Moulineaux. 2005 - 2006 ‣ Enforce operational marketing for multichannel campaigns with Corporate and partners, esp.WM5.0 launch BTL ops
    ‣ Responsible for Windows Mobile websites, online communication, localization and new brand identity roll out
    ‣ Prepare, operate and animate Windows Mobile presence in professional trade shows, elaborate B2C & B2B marketing kits and sales force training
  • Orange - Strategic Marketing Assistant

    Paris 2004 - 2004 • Elaboration et mise en place d’un plan de communication interne de l’organe de veille sur le marché mondial des mobiles du Groupe France Télécom
    • Travail transversal et coordination des filiales du Groupe France Télécom
    • Participation aux productions de contenus

Formations

  • Asian Institute Of Technology

    Bangkok 2006 - 2007 MBA International Business

    Research Study “Mobile Television & Content Providers: the Convergence of Medias, Internet & Telecoms”
  • Telecom Ecole De Management

    Evry 2003 - 2007 Master

    INT Management is the School of Management of the INT (Institut National des Télécommunications). It provides an innovative program, combining a solid background in business administration with a special focus on information and communications technologies.
  • Lycée Thiers

    Marseille 2001 - 2003 Maths Physique
  • Lycée Perier

    Marseille 1998 - 2001 Filiere Scientifique

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