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Pierrick RIVIERE

Paris

En résumé

My mission is to :
- Support the central and local R&D process with data-driven consumer knowledge input to focus resources, optimize time investments and improve final success rates.
- Translate identified consumer knowledge needs into a general action plan to lay-out the principle consumer research & information sourcing direction by project, time horizon, accessibility & budget.
- Develop Sensory & Consumer expertise by participating to external professional network, communicate in scientific international congresses, co-working with universities on emerging methods

Key responsibilities and accountabilities are :
- Breakdown the consumer insight needs per identified project and schedule actions to be taken. Follow-up project plans, allocate external budget and adjust whenever necessary
- Brief internal (consumer science) and external sources (institutes, consultants, …) on individual research needs/tasks and challenge allocated timelines and budgets
- Create and present accurate, impactful, and actionable reports to internal corporate clients.
- Review consumer insight results with the project teams and extract recommendation to orientate/feed further R&D work
- Communicate and prioritise actions with the development committees
-Identify and create opportunities for sharing relevant sensory & consumer knowledge between teams.
- Develop/adapt novel consumer research techniques that add greater depth, breadth, and speed to Danone Research product development process.
-Manage students (6 months internships) on innovating methods and key topics of interest
- Collaborate with external professional sensory & consumer network

Other Competences :
- Spirit of innovation
- Creative
- Strong influencing, problem solving, and implementation abilities
- Scientific communication (writing and oral)
- Good communication and human relations skills
- Ability to be self directed, forward thinking, and synthesize complex data into concise and meaningful conclusions

Mes compétences :
Project management

Entreprises

  • Danone Research - Team Leader, Consumer & Sensory

    Paris 2012 - maintenant
  • DANONE RESEARCH - Consumer Insight Manager

    Paris 2007 - 2012
  • DANONE RESEARCH - PhD Student in Sensory and Consumer Science

    Paris 2004 - 2007 Research activities

    Contribution of the Kano’s model of customer satisfaction to understand, measure and analyse food preferences
    -Demonstrate the relevance of Kano’s satisfaction model to understand consumer preferences
    -Design complementary or new tools integrating Kano’s satisfaction model, to characterize relationships between hedonic evaluations and product sensory properties
    -Valorisation of the interface with NPD / Marketing / Quality / Sensory teams to identify tendencies, concepts and guidance for winning products development.


    Business Activities

    Project leader for Quality Satisfaction Studies
    - Design a consumer test protocol and specific statistical analysis to evaluate Packaging and Sensory Conformity of the products.
    - Implement two pilot studies (Poland and US) to validate the tool.
    - Communication of the results and project validation with the Worldwide Quality Direction Committee.

    Project leader for a Preference Mapping Study on Rusk for the French Market.
    - Full coordination between Marketing, Development and Sensory managers
    - Implement and co-ordinate consumer test with an external Market Research institute
    - Analyse the data and report the results.
    - Valorisation and Communication of the product development recommendations to the business clients.
  • DANONE VITAPOLE - Master Internship (6 month)

    Paris 2003 - 2003 Design and implement a sequential and adaptive consumer product testing protocol for a Preference Mapping survey.
  • DANONE VITAPOLE - Quantitative Consumer Survey supervisor (3months)

    Paris 2003 - 2003 Design and implement consumer surveys plan for Strawberry yoghurt renovation and Fermented milk beverage optimisation,
    - Project coordination, timing and cost management for international consumer test with an external market research institute
    - Analyse, valorise and communicate the results.
  • VOGUE TRAINING SYSTEMS (Reading, UK) - Internship (4 monts)

    2002 - 2002 Technical authoring of web based courses on Sensory Evaluation of Food for New Product Development Teams and Sensory Panel Leaders.

Formations

  • Agrocampus

    Rennes 2004 - 2007 PhD student
  • Agrocampus Rennes (Rennes)

    Rennes 1998 - 2003
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