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Ping CASAGRANDE

ANGERS

En résumé

Ingénieur en génie électrique avec 9 ans d’expérience Commerciale B2B dans la vente et le marketing
de projets / solutions techniques et la gestion directe de grands comptes. Spécialisée dans les secteurs
techniques

Diplômée d’ESCP Europe et complétée d’un MBA en Marketing et Commerce International.

Bonne connaissance du marche Chine et d'Asie Sud Est.

Mes compétences :
Technical skills in complex products and systems
Multicultural environment
Strong Commercial negotiating skills
Managing key accounts and corporate customers
B2B sales, marketing and business development
Define and implement Marketing & Sales stra
Establish Multi-Channel Sales Distribution
Trilingual in Chinese / English / French
Key accounts management

Entreprises

  • E-T-A GmbH - Country managrer

    2012 - maintenant > Formulate and implement corporate business strategy and sales plan in the Greater China region to achieve sales target and market share growth
    > Develop and manage distribution channel partners and consolidate the critical sales distribution networks throughout the greater China
    > Build successful relationship with key customers (e.g., large-scaled corporation customers and key accounts)
    > Key team player in Asia-pacific region to coordinate and support the business internally between the greater China region and other Asian markets
  • Industrial Scientific Oldham - Marketing and Sales Support Consultant

    PARIS 17 2011 - 2012 Provided the Chinese Market Research analysis and Target Market information to promote the Oldham gas detection products Sales Growth in Emerging countries.
  • Nordic Flow Control, Singapour- China - Sales and Marketing manager

    2008 - 2010 >Responsible for overall marketing and sales activities at Chinese Subsidiary to increase the sales revenue through establishing the multi-distribution channels and exploiting the potential customers (regional distributors and corporate end-users)
    >Increased sales revenue through strengthening “Nordic” Brand on the Chinese market, deploying marketing campaigns and setting up the multi-distribution sales channels
    >Defined the sales target and directed regional sales managers and managed strong network of distribution channels to achieve annual sales objectives
    > Dealt with international customers (e.g. global ship owners and offshore owners), direct involvement of contract negotiating and project cooperation with high profile ship owners.
    Achievements:
    >> Exceeded Sales targets for the three consecutive years (2008-2010): successfully established the multi-sales channels and led high performance sales force to exceed annual sales objectives (>$ 25M sales value) within 3 years. Market share increased to 15% in 2010 from 8% in 2008.
    >> Won significant project contracts orders with Key accounts in the highly competitive project tenders. The single contract values are $ 6M & 4M.
    >>Succeeded in building close relationships with key corporate costumers (national state-owned and global ship owners) to gain repeated contracts and expanded customer bases
    >>Successfully created highly productive sales team through providing technical training, sales coaching and motivating sales force to be target oriented performance.

  • ABB - Key accounts manager

    Cergy 2007 - 2008 Directed all sales and pre-sales activities including sales forecast, expense budget and developing sales through all channels in the China region
    Managed the major project tenders and negotiated significant contracts with sophisticated customers (e.g., stated –owned steel plants, electric power corporate groups).
  • TOSHIBA - Business Development Manager

    Puteaux 2004 - 2006 Led marketing and sales activities for THOSHIBA Video walls, Visual display systems through multi-distribution channels (Direct sales, Regional and National Agents, Systems Integrators in specific application fields)
    Spearheaded marketing campaigns, created and implemented distribution strategies to strengthen and maximize the product sales.
     Acquired potential end-customers and established the strong network of independent agents at regional and national levels
  • TOSHIBA - Technical Engineer

    Puteaux 2003 - 2004 > Cooperated with R&D headquarters (Japan) to resolve technical problems of video walls and provided systems salutations to end-customers
    > Coordinated with marketing and sales divisions to provide the technical support and training to regional agents and end-users
    > Designed and prepared the bidding documents for the significant projects, responsible for technical negotiations with costumers

Formations

  • McCombs School Of Business At University Of TexasAustin (Austin)

    Austin 2012 - 2012 Executive Education Program of Leading for Innovation
  • Escola De Administração De Empresas De São Paulo Da Fundação Getulio Vargas (FGV)- (São Paulo)

    São Paulo 2011 - 2011 Executive Education Program of Doing Business in Brazil
  • ESCP-EAP, European School Of Management

    Paris / London / Berlin / Berlin / Turin 2011 - 2012 Executive MBA

    International Executive MBA - International business administration and general management
  • University Of Shanghai, China (Shanghai)

    Shanghai 1996 - 2003 Master of Science, Majoring in Electric Engineering and Automation

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