Unilever
- Developing brands through media strategies
Rueil-Malmaison
2012 - 2014
Brands: Dove, Omo, Timotei, Persil, Axe/Lynx etc.
Planned tradiIonal campaigns on television, print, digital or out of home. Planned tacIcal campaigns on mobile, video online, social medias or digital
(ex: Rexona/Sure, Toni&Guy).
Conducted studies on brand’s communicaIon strategies and on target’s habits. Followed the creaIon of new brand pla_orms (ex: Signal website, Dove CasIng). Managed and improved the SEA strategies (ex: Dove, Signal, Skip, Sun).