Deezer
- Home Audio Intern
Paris
2015 - 2016
Part of the Home Audio team, in charge of all global operations related to the home experience and the Deezer Elite subscription, implementing B2C and B2B growth hacking through different levers on that particular market.
- Assisted in strengthening and building B2B partnerships with Home Audio high-end brands (ie Sonos, Bose, Bang&Olufsen) to gain market shares and drive new users acquisition worldwide
- Created, tested, and implemented CRM campaigns for user acquisition through offers and editorial content
- Operated offer rebranding research through quantitative and qualitative data collection on consumers and competitors
- Conducted market research and benchmarks for potential new operations with partners
- Operated data crunching for estimations of future market opportunities and planification
- Performance monitoring through main KPIs: user acquisition, churn rate, customer retention
