Rafael CANO CASTILLO

En résumé

Entreprises

• Synergivity Sàrl - Gérant associé

  2009 - maintenant

• QUADRA - Spain & LATAM Sales Manager

  Clichy 2006 - 2009 + ARCAD SOFTWARE is the European leader provider of Change Management solutions for Power Systems (System i/AS400)
  + Develop customer acquisition and retention programs for the covered regions. Manage a sales pipeline from the Contact to the P.O. (typical sales cycle lasts 6 months)
  + Sales generation up to date: $423 KUSD
  + Provide content for product data sheets, brochures, sales presentations, messaging, web site (+88% visits) in Spanish (savings of 9470 €) .

• LANETCO Intl. - Sales & Marketing Manager

  2005 - 2006 LANETCO:
  French videowalls manufacturer. Marketing & Sales Manager. Reporting directly to the CEO.
  +Develop customer acquisition and retention programs. Manage a sales pipeline of 2.4 M€ from the Contact to the Purchase Order.
  +Sign an exclusivity contract that represents at least 507 K€ for LANETCO with the basic cubes configuration until December 2006.
  +Generate revenues for 251 K€ during the first year of activities.
  +Implement Real Time Collaboration tools (web conferencing) to realize significant travel and shipping savings with on-hand products demonstrations.
  +Provide content for product data sheets, brochures, sales presentations, messaging, market analysis (savings of 5900 €), web site, CD-ROM and product training guides in English and Spanish.
  +Participate and support trade shows activities and certifications (ISO-9001:2000)
  +Communicate plans and activities effectively to management and to the company as a whole.
  +Re-design the web site (layout and navigation in terms of Context & Content).
  +Define and implement clear measurement tools for the product portfolio performance. Project Manager to put in place a CRM tool (VTiger-Open Source)

• ICH International - Partner

  2004 - 2009 Import & Export

• GEMPLUS - Corporate Manufacturing Business Partner

  Meudon 2000 - 2003 Gemplus, French public Company, worldwide leader in Smart Card business.
  Corporate Manufacturing Business Partner (June 00-May 03)
  Reporting to the Manufacturing Worldwide Smart Card Vice-President and Support & Coordination Director with six direct reports in five sites.
  - Define and lead a major implementation of the Manufacturing Execution System (MES) in the French and German sites. This system saved up to 764,000 Euros when ERP downtime occurred.
  - Define the new Information System model for the remaining production sites according to the current Company situation and Manufacturing strategy based on the standard Oracle Apps. (WIP module). First rollout in Singapore.

• GEMPLUS - Development Chief LATAM (Latin America)

  Meudon 1999 - 2000 Reporting to the LATAM Information Technology Manager.
  - In-charge of the implementation of the print of line process in the South-American sites. Implement GPOL server and applications to reduce up to 278% delivery times of match print tests directly to customers. Elimination of carrier fees.
  - Lead the implementation of the Human Resources and Payroll system in Cuernavaca (Mexico). Covered incidences tracking (holidays, working permits, days-off, extra time, delays); reduction of data processing and calculation time of 20% with savings after 2 years of 75,000 USD.
  -Leader of a working group to solve information distortion ("bullwhip") in the shop floor (actual vs. ERP quantities). Implemented solutions (bar codes; update ISO procedures and roles) to reduce the variance in 28% during the first month. Total match of quantities achieved in the third month of the project.

• GEMPLUS - Business Partner

  Meudon 1997 - 1999 - In-charge of the ERP project implementation for Manufacturing & Logistics modules. Rolled it out (definition, training, setup, prototype, test, users training) during 8 months with savings after 3 years of 322,000 USD.

• BASF Coatings - Process Engineer and Production Leader.

  Levallois-Perret 1996 - 1997 Reporting to the Director of Operations and managing a team of 15 operators.
  - Kept control on the Statistic Process Control, data processing in the ERP system (BPCS) and Production reporting of two sites. Reduction of 50% in data generation time (entry & reporting).

Formations

• IMD - International Institute For Management Development (Lausanne)

  Lausanne 2009 - 2009 Strategic Marketing in Action

• HEC Université De Lausanne (Lausanne)

  Lausanne 2003 - 2003

• The University Of Texas At Austin (Austin)

  Austin 2003 - 2003

• Universidad La Salle, A.C. (Mexico Df)

  Mexico Df 1991 - 1995

Réseau

• Ankaa PMO

• Chafik EL MASSAOUDI

• Cyrille PEREZ

• Didier DUMONTET

• Didier SALOMON

• Morssi LALAOUI

• Stephanie GAILLARD DEVILLE

• Sylvain FRANCES

• Thierry SPANJAARD