Rafik BENHAMMOU

En résumé

Entreprises

• COACHCLUB.COM - INTERNATIONAL BUSINESS DEVELOPPEMENT DIRECTOR

  2011 - 2013 COACHCLUB.COM - ONLINE CUSTOMIZED FITNESS VIDEO SERVICE - SUBSCRIPTION BASED [Raised funds: 10M EUR -
  Sales Revenues : 2 M EUR - 20 people]
  
  Member of the Executive Comitee: defining sales strategy, business development, strategic partners identification
  Sales team management and Sales tools elaboration
  Driving complete negotiation and evaluation process from pitch to contract execution at national and international level (WeightWatchers US/FR, Youtube, Groupon...), P&L management
  Defined the BtoB partnership strategy:
  * Setting sVOD service and negotiation with all major Internet Access Providers (FAI : Orange, SFR, Free), Video Publishing Platform (Youtube, Dailymotion...) , Connected TV manufacturers ( Samsung, Philips, Sony, LG...), OTT Box (Emtec...)
  Successfully initiated, negotiated and managed deals with top major portals and specialzed content editors(MSN, Yahoo, Orange, le Journal des Femmes, TF1, Europe1, RTL, 20Minutes, Le Figaro, Aufeminin...)
  Set and managed online sales event (Venteprivée, Groupon, Showroomprivé...) ;
  Successfully created brand awareness through partnerships with major retail actors (Terraillon, Oenobiol,Laboratoire Vichy...)
  Managed partners relationships : promotion (providing video contents, articles, banners ), reporting and performance analysis
  Worked closely with the Marketing and IT team
  

Formations

• ESLSCA Business School

  Paris 2001 - 2003 Bachelor of Business Administration - Marketing & Finance

Réseau

• Anne-Laure ALAN

• Aurélie CHOMONT-GARNIER

• Eric BESSALAM

• Frederique BARBIER

• Laurent SASS

• Mona FARAH

• Nabil LAREDJ

• Nicolas DESWARTE

• Sebastien RIERA

• Stephane COUSSEMENT