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Renault
- Assistant Product Manager
Boulogne-Billancourt
2009 - maintenant
2009 (12 months) - January to December in PARIS
Assisting the international launch of a new upper range car (Laguna, Espace, Vel Satis & Koleos):
Consolidation of all economic hypothesis of the project with focus on revenue:
o Responsible for creating the consultation files to be used for five European markets.
o Assistance in the consultations with the concerned markets and integration and analysis of the feedback.
European markets :
o Construction of product range and detailed analysis of price positioning.
o Analysis of option rate and upgrading rate for equipment level for each trim of car.
o Detailed analysis for better price positioning and product communication to avoid cannibalisation.
o Brand and model awareness analysis.
Non-European overseas markets:
o Analysis of Industry trends and recommendations for product communication.
o Elaboration of marketing platform: Approval of the sales & marketing strategy and product positioning.
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Eurostar
- Assistant International Customer Relations
londres
2008 - 2008
2008 (6 months) - February to July in LONDON
Providing support to the market research team on customer services issues:
o Conducting monthly analysis of customer satisfaction for Eurostar terminals of London, Paris and Brussels; reporting the same as well as delivering recommendations for the security staff in all the Eurostar terminals.
o Organising internal focus groups for customer services and profiling of British, French and Belgian customers.
o Analysis and strategic recommendations for assessing the possibilities of entry in a new European market.
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Société Générale Private Banking
- Assistant Project Manager (Corporate Communication)
Paris
2005 - 2005
2005 (6 months) - July to December in PARIS
Handling the project of international benchmarking of Societe Generale Private Banking web site:
Quantitative and qualitative analyses of benchmarking findings and recommendations for the web site.
Carrying out analysis of awareness about the brand SG Private Banking.
Monitoring Press Review, Press Releases, modification of Boiler Plates, Bi Weekly E. Newsletter.
