Paris2015 - maintenantDriving Traffic on 18 worldwide e-shops : Gerard Darel, Pablo, Sonia Rykiel, Naf Naf, Aigle, Paul & Joe, Des Petits Hauts, Sinéquanone, La Fée Maraboutée, Pull-In, Madura, Bonton, Hector & Lola, Merci, Freeman T. Porter, Le Tanneur, Tara Jarmon & Lancel.
And managing multi-channels CRM through dedicated DMP for each brands.
- Head of Acquisition & Partnerships
Sartrouville.2011 - 2014ROI based multi-channel (on & offline) traffic acquisition for the european biggest online photo printing & personalised gifts player (30 millions users).
Managing 6 people on various expertises :
- SEM : extrasharp optimisations, user journey, RLSA, google shopping
- TV : Drive to web & drive to App TV campaigns
- Datacatching via big campaigns & tactic external emailing
- Partnerships :
* vertical : travel (i.e. post-trip flyer & emails), wedding (wedding list) & birth actors (birth box)
* strategic : whitelabel photoservice for retailers : Cdiscount, PriceMinister, Darty, Carrefour, ...
- Display : Gmail ads, Google Display Network, facebook Ads : custom audiences, lookalike, In-App Ads, Affiliation program
- PRM : triggers, welcom program
Others focus topics & tools :
- Tailor made user journey for new customers
- A/B testing landing pages, marketing claim, CTA relevance
- media buying and story-telling for TV commercials
- Team Leader
PARIS2009 - 2011
- Account Manager
PARIS2007 - 2008- In charge of performance-basis advertising (driving and monitoring traffic for various advertisers) :
>> La Redoute
- Vertical Leader of " Portals, content and price comparison websites "