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Gautier France
- Managing Director - Middle East (Dubai, Emirats Arabes Unis)
Le Boupère
2016 - maintenant
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Gautier France
- Category Manager (Riyadh, Saudi Arabia)
Le Boupère
2013 - 2014
Category Manager of French products – Retail - Furniture – 13 stores, 5000 m2, 10 M€:
Multi-cultural team management: 15 nationalities: Brand managers, 40 salesmen, 30 carpenters.
Portfolio sales Achievements: +28% (2014), +22% (2013).
- Analyzed & forecasted sales: product management/mix per area, per showroom, stock management.
- Built the Marketing & Communication Plans (Strategy, Actions & Promotions), positioning & multi brands strategy.
- Team work with Sales, Marketing, Communication, Logistics & Finance Departments.
- Maximized turnover & profitability.
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GAUTIER France
- Sales Area Manager - Middle East (Riyadh, Saudi Arabia)
Le Boupère
2011 - 2016
Middle East Manager – Industry – Furniture – Saudi Arabia, Emirates, Qatar, Oman, Kuwait, Bahrain, Jordan, Iran and Pakistan:
Sales Achievements: +15% (2016), +30% (2015), +16% (2014), + 40% (2013), +66% (2012), +22% (2011).
From 4 to 22 stores, 14 MAED to 70 MAED (18 M€):
- Business Development: prospection & commercial negotiations with existing & potential partners, business plan elaboration, study & follow up with the franchisees.
- Sales Strategy: regional sales target planning & execution per store/country, monthly reporting, secure orders. Strategic thinker with the ability to translate strategy into actions.
- Promotion of multibrand ranges at international trade fairs: Paris, Milan, Cologne, Dubai, Shanghai.
- Ensured secured payments methods & assisted in payment collection when required.
- Contract: quotations to public & private tenders (ministry, compound, offices, etc.).
- Project Management: openings of 18 new stores (Qatar, UAE, Kuwait, Bahrain, Saudi), search for the shop location in the identified area, coordination with teams (architect, design & communication).
- Animation of the franchisees network (22 shops), follow up of commercial initiatives & sales target, sales team training, coordination with sales administration support in headquarter. Maximize customer satisfaction & retention.
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GAUTIER - AL MUTLAQ FURNITURE
- Country Brand Manager (Riyadh, Saudi Arabia)
2010 - 2012
Country Brand Manager of Gautier – Retail - Furniture - 10 stores, 4000 m2, 6 M€:
Sales Achievements: +33% (2012), +29% (2011), +22% (2010).
- Analyzed & forecasted sales: product management/mix per area, per showroom, stock management (fast/slow/dead stock).
- Built the Brand Equity: concept store & brand guidelines, implementation of Marketing & Communication annual Plan.
- Reorganized the existing space (+75% sales/m2) & developed it with openings of 7 new stores in Riyadh, Khobar, Dammam, Jeddah & Qassim, contractors follow up & Merchandising.
- Established & maintained a permanent benchmark on competitors, monitored market trends and pricing.
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THALES
- Program Manager (Riyad, Arabie Saoudite)
Courbevoie
2009 - 2009
Program Manager of PP-10 Project - Security System of Riyadh Power Plant #10 - 2 M EUR:
Multi-cultural team management: 5 engineers, 14 technicians, 4 administration supports, 21 subcontractors.
- In charge of Schedule (MsProject), Budget and manpower mobilization/forecast (WBS, WPS, OBS).
- Extra orders totaling 1 M EUR (50% of the initial project)
- Created and set up a Dashboard process for program review.
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UBIFRANCE - Mission Economique - Ambassade de France en Arabie Saoudite
- Business Analyst
2008 - 2009
- Carried out the market study “Doing Business in Saudi Arabia”: « L’essentiel d’un marché…Arabie saoudite », Ubifrance editon 2009.
http://www.ubifrance.fr/librairie/prodouvrage.asp?SKU=0019782279417260
- Organized business forums and trade missions for French companies.
- Tailor-made market studies on markets, geopolitics, industry trends and strategy.
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KPMG
- Lawyer assistant in tax law (Vichy, France)
Courbevoie
2008 - 2008
- M&A operations & tax declaration.
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KILOUTOU
- Operational Marketing (Lille, France)
Marcq-en-Barœul
2007 - 2007
- Business intelligence (market surveys, diagnostic, analysis and synthesis) & operational recommendation propositions.
