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Rochdi BAATOTE

CASABLANCA

En résumé

Plus de 18 années d’activité professionnelle dans le département Financier et Comptable, en tant que Comptable tout d’abord, puis en tant que Chef Comptable, Contrôleur de Gestion,et ensuite en tant que Directeur administratif & Financier . De petites ou grosses équipes m’appuyant sur les Hommes et leur développement, j’ai créé ou piloté des activités, Services dans des domaines très différents et dans des secteurs très variés. Tout au long de ma carrière, j’ai été profondément engagé tant sur les aspects opérationnels (pilotage des activités) que sur les aspects plus fonctionnels (Gestion et Opérations, Ressources Humaines) des activités dont j’avais la responsabilité.

Mes compétences :
Cognos
Fiscalité
Direction financière
Finance
Management
Contrôle de gestion
Audit

Entreprises

  • CARREFOUR a UAE ( DUBAI) - GCC Financial controller

    2007 - maintenant GCC Financial Controller ( UAE , Qatar, Oman, Kuwait & Bahrain)

    Implement the position of Financial Controller reporting to the VP Finance GCC (UAE, Qatar, Oman, Kuwait and
    Bahrain)
    Lead the Financial Control for GCC, Head Quarters and Logistics BU.
    Manage the Planning, Consolidation, Reporting, Benchmark, Analysis, Forecast, Budget, and Strategic Plan.

    Budget and Strategy
    Contribute to the development of the strategy by managing the budget process and 5-years plan
    Lead the full budget process: timetable, guidelines, assumptions, templates, consolidation, and presentation
    Challenge the Stores in terms of Sales, CFFO, staff costs, OPEX, CAPEX, and working capital
    Provide support to other HO Departments for budget preparation: Marketing and Advertising, Logistics, HR…
    Support VP Finance in providing clarifications to the CFO on the proposed budget and performance till the Board
    approval.
    Coordinate and control the execution of the global Strategy with the Management

    Reporting and Analysis
    Manage the monthly reporting for GCC Stores and ensure proper consolidation within agreed deadlines
    Analyze the income statements, balance sheets and KPIs for Stores, Logistics BU and Head Offices
    Control the collection of rebates in compliance with Suppliers contracts, and analyze the Marketing/Advertising
    Expenses
    Guarantee the accuracy of financial reports, perform benchmark, and investigate unusual variance against budget
    Identify key issues and potential corrective action plan with Management, and ensure alignment to the objectives
    Prepare board of results and monthly presentation for the Executive meetings (GM meetings, COMEX, Board)

    Other responsibilities
    Policies and Procedures: participate in the development of the P&P framework
    Tools: develop and automatize reports for efficient additional analysis (Loyalty Card TB, Logistics TB)
    Training: perform training to Financial Controllers whenever required
    Productivity: implement the follow-up in Stores.
    Electricity consumption: monthly benchmark by Store and District.
    Commercial performance review: leaflet costs and benefits analysis, impact on margin, rebates collection, stock
    depreciation.
    CAPEX review: ensure Participation for developpement new Project.
    that the booking of Fixed Assets additions is on line with budget or feasibility
    Internal Audit: liaise with Internal Auditors and guarantee the follow-up with Stores and HO Departments
    Surveys: competition analysis and sales impact by Store, price surveys, inflation
    Insurance declaration: update the yearly declaration with Stores, HO and Distribution Centers (PAR, BI, CIS, CIT)
    Delegation of Authority: coordinate the yearly review of the DOA with all Departments
    Business Continuity Plan: conduct the BCP for system crash scenario in Central Finance
    EBIT by Section: analyze the results with VP Marketing and follow up of the yearly strategy and actions plan
    Logistics inventories: control the physical counting, the calculation of shrinkage and penalties for DC
  • LUXUS PAPER - DIRECTEUR ADMINSTRATIF ET FINANCIER

    2006 - 2007 Finance & Administration Manager
    LUXUS PAPER (Group AIXOR : Importation Paper of Newspaper)

    Provide high quality support service to line managers/officers in the organization
    Leading a team of staff responsible for the production of management accounts
    Producing weekly, monthly and quarterly management reports to senior management
    Analyzing variances and exploring potential problems with line managers
    Making appropriate recommendations and advising of the impact on the business
    Preparation of cash-flow statements, income and expenditure accounts and tax returns
    Budgeting, planning and forecasting for the business
    Report monthly on variances between months and YTD and Year-end. Analysis trends on a monthly and yearly basis.
    KPI's – ensure accuracy, usefulness and understanding of all KPI's
    Ensure that financial controls are in place across the factory, which are in accordance to Group policy and actively
    adhered to.
    Weekly to monthly accounts review – ensure that reconciliations are completed with any variances investigated and
    appropriate action taken.
    Ensure adherence to the Company policy purchase of goods and services.
    Capital expenditure – preparation of CAPEX applications, validation of costs and benefits, manage subsequent
    spend, post implementation review.
    Recommends financial actions by analyzing accounting options.
    Substantiates financial transactions by auditing documents.
    Maintains accounting controls by preparing and recommending policies and procedures..
    Maintains financial security by following internal controls.
    Maintains confidence and protects operations by keeping financial information confidential.

  • ACIMA - CONTROLEUR DE GESTION

    Tangier 2000 - 2006 Preparation of monthly reports (activity & management).
    Establishment of dashboards & specific indicators.
    Establishment & monitoring of budgets.
    Monitoring & Treatment margins of physical inventories.
    Processing of sales.
    Establishment and monitoring of compliance procedures.
    Asset-tracking records & VAT exemption.
    Load Analysis & products and cash accounts.
    Relationships with internal and external stakeholders.
    Participating in the preparation of consolidated reporting under IFRS.
    Supervision of accounting department
    Preparation of summary statements (balance sheet ,PL ... ..)
    Budget Preparation.
    Audit of stores
  • REVE BLEU - RESPNSABLE COMPTABLE

    1998 - 2000 Responsible Accounting Department.

    REVE BLEU (Manufacturing of Mattress & Bases)

    Enter the accounting entries.
    Reconciliation of account.
    Establishment of social and tax statements (NCSS, RMI ...)
    Preparation of summary statements (balance sheet, P&L, ESG ... ..)
    Preparation of budgets.
    Followed the payroll.
    Relations with banks and social organization
  • PROMADIS INDUSTRIES - COMPTABLE

    1995 - 1998 Accountant
    PROMADIS (Beauty & Office Supply)

    Enter the accounting entries
    Analysis of accounts
    Establishment of social and tax statements
    Preparation of summary statements (balance, CPC, ESG ... ..)
    Preparation of monthly statements.
    Tracked recoveries customers.
    Participation in physical inventory.

Formations

  • Université Hassan 1er (Casablnca)

    Casablnca 2005 - 2006 MASTER EN AUDIT ET CONTROLE DE GESTION

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