Menu

Romain GAYRAL

  • Dell
  • Country Marketing Manager - Switzerland

Geneva

En résumé

Marketing leader driving growth in tech companies through strategy, creativity, and collaboration.

I bring a proactive mindset, analytical rigor, and a passion for innovation to every challenge whether its building go-to-market plans, delivering high-impact events, or engaging executive audiences.

Entreprises

  • Dell - Country Marketing Manager - Switzerland

    Marketing | Geneva 2024 - maintenant - Lead marketing strategy for Enterprise, Public, and SMB segments in Switzerland.
    - Orchestrated Switzerland’s most successful Dell Tech Forum (670 attendees, 18 sponsors).
    - Developed and executed bi-annual plans with cross-functional stakeholders.
    - Secured co-funding through strategic negotiations with sponsors and partners.
    - Delivered roundtables, tradeshows, conferences, and webinars in various languages.
    - Managed investments across omnichannel, ABM, telemarketing and digital channels.
    - Engaged C-level executives through tailored programs and exclusive events.
  • Dell - SMB Marketing Manager - Central & Northern Europe

    Marketing | Geneva 2022 - 2024 - Oversaw SMB marketing across Switzerland, Sweden, Austria, Denmark, and Norway.
    - Designed go-to-market plans aligned with regional KPIs and priorities.
    - Allocated resources to cross-country projects and mentored five assistants.
    - Executed omnichannel campaigns to drive lead generation and pipeline growth.
    - Selected for Dell's "Empower Potential" strategic development program.
  • Dell - SMB Marketing Manager - Switzerland & Austria

    Marketing | Geneva 2019 - 2022 - Managed mid-market marketing initiatives in Switzerland and Austria.
    - Organized tradeshows, conferences, workshops and webinars.
    - Coordinated digital, ABM, telemarketing and social media campaigns.
    - Launched innovative sales enablement programs to boost lead conversion.
    - Recognized as “MVP of the Month” by General Manager for outstanding results.
  • Dell - Integrated Marketing Analyst

    Marketing | Paris 2018 - 2019 - Supervised national marketing budget, vendor funding and compliance.
    - Analyzed country performances and ROI to guide strategic decisions.
    - Developed the content marketing plan and social selling calendar.
    - Designed the intranet website and internal marketing newsletter.
    - Distinguished as a key team player through "Inspire Awards".
  • Emc - Digital Marketing Intern

    Marketing | Zurïch 2015 - 2015 - Supported digital campaigns, business intelligence & market research.
  • Ortec (éditeur Logiciels) - Marketing Research Intern

    Marketing | Rotterdam 2013 - 2013 - Conducted market research on ERP software adoption in China.

Formations

  • Pace University (New York City)

    New York City 2016 - 2017 - Graduated with dean's honors for academic excellence (New York City).
  • CEFAM

    Lyon 2012 - 2016 - Ranked among the top students and featured in "Success Stories".

Réseau

Annuaire des membres :