ELECTRONIC ARTS PUBLISHING FRANCE
- Chef de Produit Marketing EA SPORTS
2007 - maintenant
- Communication & Marketing Strategy definition
- Management of the Relationship with the Media Agency
- Media Marketing Plan Definition (TV, Internet, Print, Radio, OOH)
- Marketing Tactics (Partnerships, Grassroot Programs, Street Marketing, Online Communities, Social Networks)
- Development of Trade Marketing & Retail Strategies with the Category Management Department
- Product presentation to Retailers, Sales Force, Partners, Journalists
- Coordination with the different departments involved in the Product Life Cycle ( PR, CRM, Advertising, Trade…)
- Set-Up and Management of Marketing Events (PR / Grassroots)
- Set-Up and Conduct of Local Partnerships
o Media : RMC (‘#1 Sports Radio Station), L’Equipe (#1Sports Newspaper) , Canal + (#1 Sports TV Channel)
o Sports Environment Brands : adidas, Reebok, Coca-Cola
o Hardware Manufacturers : Sony, Microsoft, Nintendo
o Institutional : French Football Federation, Football French Big 4,
o Sports Athlets & Musical Talents
- Marketing Trainee Management
? 20 games launched in 3 years
? Marketing Budget Management
? 35 point Market Share Increase on the FIFA Franchise
