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Rudy RIBARDIÈRE

PARIS

En résumé

Passionate and enthusiastic, I have been working in the Fashion, Luxury and Beauty industries for ten years. I had the chance to develop a strong market awareness and expertise through operational positions such as Digital Marketing manager, International PR Assistant, Collection assistant or Visual Merchandiser.

Constantly seeking to meet new challenges, I am always on the lookout for news trends (Digital, Innovations, Fashion, Communication, etc.). Besides, very curious, I do not miss opportunities to use professional trainings in order to upgrade my market overview.

Contact: rudy.ribardiere@gmail.com

Mes compétences :
Marketing
Communication
Retail
IWork
Trend Analysis
Management
Community management
Press Relations
Visual merchandising
Microsoft Office
English
Trade marketing
Fashion
Digital Marketiing
Digital design

Entreprises

  • SMCP - Sandro, Maje, Claudie Pierlot - E-Commerce Sites Manager

    2017 - maintenant DIGITAL MARKETING
    . Commercial plan definition
    . Potential partners ROI analysis
    . AB testing
    . eCommerce and digital partners KPIs analyses
    . Digital traffic monitoring
    . CAPEX budget management
    . Benchmarks & competitor monitoring

    ONLINE PROJECTS MANAGEMENT
    . Requirements definition
    . Technic development follow up
    . New features tests
    . Regressions and bugs detection
    . International projects coordination
    . iPad app and associated commissions management

    E-COMMERCE WEBSITES MANAGEMENT
    . Digital content design management (HTML, design)
    . Online content management
    . Commercial operations set up (sale, promotion)
    . Product implementation management
    . Dynamic tools set up

    SUSTAINABILITY PROJECTS MANAGEMENT
    . International committee US representative
    . North American strategy development
    . Management of the sustainable local initiatives

    TEAM MANAGEMENT
    . External partners management (development teams, plug-in solutions teams)
    . Junior training
    . Supervision of a Webdesigner and two interns
    . Local sustainability committee management (12 team members)

    Referring softwares
    > Salesforce / Demandware, Qlikview, Google Analytics, Photoshop, Indesign, Cyberduck, Storeland

  • Sandro - E-Commerce Mens Product Manager

    Paris 2016 - 2017 e-Commerce Menswear Manager
    Sandro, Paris, France

    DIGITAL MARKETING
    . Sales promotions propositions & follow up (France, UK, Germany, Spain, Italy, Rest of Europe)
    . KPIs analyses
    . Digital optimisation project management
    . Benchmarks & competitor monitoring

    PLATFORM OPTIMISATION
    . Homepages input management
    . Content development with a Webdesigner
    . Uploading & product descriptions
    . Catalog optimisation
    . Web merchandising
    . Creation of thematic selections
    . Digital animation

    SHOOTING COORDINATION
    . Shooting organisation
    . Model castings
    . Off-set styling
    . Photographers and on-set team briefings
    . Cross-selling management
    . Shooting recommendation (image retouching, lights, set up)

    TEAM MANAGEMENT
    . External partners management (invitation to tender, selections, contracts)
    . Junior training
    . Webdesigner briefs
    . Intern management

    Referring softwares
    > Salesforce / Demandware, Storeland, BitKinex, Qlikview, Google Analytics

  • Le New Black - Communication and Digital Marketing Manager

    2014 - 2015 - Digital communication campaign set up and follow up
    - Newsletters: design, writing and monitoring
    - Social networks management

  • Clarins - International PR assistant

    Paris 2013 - 2014 - PR tools development
    - Participation in the organization of events
    - Product showroom management

  • Joseph - Assistant product manager

    2012 - 2012 - Reception and registration of fabric and prototypes
    - Launching of the women’s and men’s collection
    - Organization of sales books
    - Tracking of invoices from fabric and clothing suppliers
    - Updating and monitoring of the collection budget

  • Sandro - Sales assistant

    Paris 2011 - 2013 - Customer service
    - Collection and brand identity presentation

  • Karla Otto, - Public relations internship

    Paris 2011 - 2011 - Participation in the organization and reception of the international
    press during the fashion week
    -Mailing and recovery for events
    - Participation in the organization of presentations of new collections
    - Checking press releases
    - Helping journalists in shoppings

  • Emporio Armani - Sale associate

    2009 - 2010 - Customer service
    - Collection and brand identity presentation according to the high
    standards of luxury
    - Maintaining a customer file

  • Zara - Visual Merchandiser

    Arteixo 2008 - 2009 - Changing products on the sale area
    -Maintaining brand standards
    - Checking the daily UK sales report to maximize sales

Formations

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