Sakina HARTI

En résumé

Entreprises

• Robert BOSCH GmbH - Regional Sales Manager North and West Africa

  2017 - maintenant - Ensure the achievement of the company performance targets, turnover and margin for assigned territory.
  - Establish the distribution strategy, manage and promote the distribution network per country.
  - Identify and implement the parts sales strategy at Market level.
  - Establish and implement the annual marketing plan per country and per distributor, organize marketing programs (Promotions, campaigns, Seminars, Exhibitions, Road Shows, Factory visits,..)
  - Conduct market analysis, benchmarks with major competitors.
  - Implement the pricing strategy per product line.
  - Monitor territory parts sales performance, provide forecasts and regional parts KPIs.
  - Assess the market potential and its trends, propose the required actions to further develop the business.
  - Support of importers in concerning adequate analysis, trainings, best practice sharing and resolution of parts shipment and supply problems.
  - Management of the sales team in all markets assigned (performance monitoring, training, hiring)
  - Strong market presence, regular customer visits.
  - Support after sales readiness activities for new product launches.
  - Increase brand awareness

• VALEO - Country Sales Manager

  Paris 2014 - 2017 - Achieve the company performance targets against the objectives and the growth strategy.
  - Define and implement overall sales and marketing strategy at product line level.
  - Establish the distribution strategy, manage and promote the network of distribution.
  - Make regular benchmarks with major competitors and collect business intelligence.
  - Analyse market trends, competitor activities.
  - Provide and Monitor forecasts, parts volume planning and target agreements.
  - Ensure the development and implementation of sales strategic objectives, operating plans and policies that provide continuing sales performance improvements for Parts and Services.
  - Build and maintain relationships with customers with a strong market presence.
  - Listen to customers, understand business needs and structure a solution built on products and/or services to address those needs.
  - Drive initiatives to increase customer awareness and satisfaction.

• Groupe Auto Hall / Mitsubishi FUSO - Business Development Manager

  2012 - 2014 - Define a business development strategy and sign new strategic alliances with the key actors in the market.
  - Identify and develop new partners to develop overall business volume.
  - Active market steering by forecast, turnover, margin, market share on product level.
  - Analyse, understand the market trends and competitors in order to plan the relevant commercial actions.
  - Build commercial policy for each sales channel (products offer by customer segment, price policy, technical trainings, promotion plans¸ Communication and marketing…etc).
  - Negotiate the contracts and annual targets with the partners.
  - Visit all branches, dealers and fleet customers.
  - Hold monthly business reviews with branches and dealers to follow the progress of targets, After Sales action plans, and to ensure connectivity and coordination of sales efforts .
  - Analyse and manage the customer complaints.
  - Manage a team of 27 persons.

• CUMMINS and CASE North Africa - Spare Parts Manager

  2011 - 2011 * Manage the entire gamut of spare parts operations from inventory control, pricing policy,
  and personnel management.
  * Maximize profit through the effective operation of the parts department. ;
  * Provide excellent customer service support. ;
  * Ensure logistics to minimize delivery time. ;
  * Prepare accurate forecasts to ensure maximum availability. ;
  * Create market awareness of Genuine spare parts and brand building. ;
  * Conduct spare parts campaigns and Kits. ;
  * Train and follow up on the development of spare parts team. ;
  * Visit regularly the key accounts.

• CUMMINS and CASE North Africa - Sales and Marketing Engineer

  2008 - 2010 * Identifying and establishing new business.
  * Organising sales visits.
  * Liaising with existing clients. ;
  * Preparing tenders, proposals and quotations. ;
  * Providing pre-sales and after-sales support. ;
  * Negotiating contracts, terms and conditions. ;
  * Reviewing cost and sales performance.
  * Writing reports and sales literature.
  * Providing product education and advice. ;
  * Attending trade exhibitions, conferences and meetings. ;
  * Ensuring that sales targets are met.

Formations

• Ecole Mohammadia D'Ingénieurs (Rabat)

  Rabat 2004 - 2008 Masters Degree in Industrial Engineering
  
  Masters Degree in Industrial Engineering

• Lycee Mohamed V (Casablanca)

  Casablanca 2002 - 2004 Selective classes leading to high engineering schools Maths Sup/Spe
  
  Selective classes leading to high engineering schools Maths Sup/Spe

Réseau

• Aref HACHICHA

• Dominique Leca Conseil Formation D.L.C.F

• Frederic BONIFACY

• Leïla KHARIJI

• Mohamed RHIFI

• Morgan MALECOTTE

• Richard HENRY