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Toyota Du Maroc
- Responsable relation client (CRM-Manager)
VAUCRESSON
maintenant
Managing the CRM Departement:
Implement a Customer Centric Vision within all company departments
Ensure proper planning and implementation of Customers' communication strategy
Lead transversal projects to Increase customer loyalty & endorsement
Database management & profiling
Lead CRM projects that encompasses: Scripting,Sales force automation, claims mgt automation
Develop & implement annual direct marketing plan Digital strategy developement including social media,
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Toyota Du Maroc
- Product Manager
VAUCRESSON
2007 - 2009
Ensure an effective product management by actively collaborating in the development of annual marketing plans, defining products marketing strategies, implementing specific marketing projects, managing competitive intelligence and market analysis.
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Toyota Du Maroc
- Assistant Product Manager
VAUCRESSON
2005 - 2007
Market Analysis
Competitive analysis
Media review
Trade marketing
Sale force training
developement of specific sales tools materials
Communication plan deployement
Product specifications definition
grading
product launch
