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Sandra LE FÈVRE

PARIS

En résumé

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Entreprises

  • Population Services International, Kenya (Pfizer, Global Health Fellow Program) - Malaria Market Research Fellow

    2009 - 2009 - Based in Nairobi, Kenya for 6 months
    - According to the first wave of the ACT watch project learning and results, define and optimize the study design and the questionnaire of the outlet and household survey
    - Assist countries platforms in the preparation of data collection tools and project management
    - Train the local team with methodology about the questionnaire and the way to collect the information in order to ensure a full alignment between countries and obtain reliable information to facilitate exploitation
    - Assist with the preparation of the study report from 7 countries (Benin, DRC, Zambia, Uganda, Madagascar, Nigeria and Cambodia)
    - Presents data in PSI standard formats
    - Participate in MA (Malaria Associates) in marketing decision- making sessions
    - Assist with MIM (Multilateral Initiative on Malaria) conference presentation (Nairobi, November 09)
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    • The ACTwatch project program is a multi country, multi partnership research study designed to address the price, quality, availability of antimalarials and treatment seeking behavior for this.

    • Population Services International (PSI) is the world’s leading non-profit social marketing organization, operating in more than 60 developing countries. PSI creates demand for essential health products and services by using private sector marketing techniques and innovative communications campaigns.

    • Pfizer selects between 20 and 30 talented colleagues each year for three- to six-month assignments to support non-governmental organizations (NGOs) fighting HIV/AIDS, tuberculosis, malaria and other public health threats in developing countries. Pfizer Global Health Fellows are selected from a wide range of areas of expertise -- from scientists to doctors and nurses to communicators and information technology specialists - and matched with the needs of our NGO partners.
  • Pfizer - Market Research Manager

    Paris 2007 - 2009 • Projecting and managing ad-hoc qualitative market studies to identify and explore growth product’s opportunities
    • Implementing and following key performance indicators per Brand to measure impact of actions taken
    • Providing strategic recommendations to brand teams and internal partners based on research insight and data analysis
    • Developing long term/short term sales forecasts (markets and products) and sales business objectives
    • Encouraging internal and external relationships : local support of the European and worldwide teams and co-promotion coordination
  • Pfizer - Business analyst

    Paris 2005 - 2007 • Managing and challenging sales management for the implementation of the monthly analysis report (FAM) for the entire sale forces: qualitative and quantitative monthly survey of the activity and sales
    • Collecting, refining, developing and submitting national survey according to economical environment, company decisions and incentive plans based on activity and pharmacy selling in and prescriptions
    • Analysing the territory sales force activity: coverage and frequency for the complete field force structure
    • Training districts managers and sales representatives on approved analysis reports and proposes manners to plan field specifics actions
    • Adapting tools, systems and defining metrics for accurate business follow-up and anticipates changes
    • Participating actively in business discussions and communicates feasibility of reporting
  • Schering-Plough - Sales and activity analyst

    Hérouville-Saint-Clair 2003 - 2005 • Managing and developing the “optima” project for the reinforcement of the market indicator to the sales forces: needs analysis et development of dashboard in collaboration with the field forces and external consultant
    • Creating and submitting of dashboards: coverage and frequency dashboards, diffusion of the monthly objectives, results on objectives and market share
    • Calculating incentives and bonus
    • In charge of the activity follow-up (in relation with external provider): targeting classification, territory alignment, sales force in and out management

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