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FRICHTI
- Head of B2B Marketing
2019 - 2019
- Mission de créer et structurer l’activité Marketing B2B. Définir et piloter la stratégie Marketing B2B.
- Conception de la plateforme de marque de « Frichti for Business ». Management transversal.
- Gestion de la stratégie digitale et du programme de génération de projets.
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Veeva Systems
- Marketing Manager Europe, Web & Digital
2015 - 2016
Digital strategy - Definition, execution, and reporting of European Digital strategy.
Web maintenance & Updates - Working closely with all EU Field Marketing and Product Marketing Team on updates to Veeva.com/eu pages for products launches, announcements, events, etc.
Optimization & Web performance - Manage optimization for European website for increased traffic, improved user experience, and lead generation.Definition, execution and reporting on SEO, SEM and
Google Ads, in alignment with European and global priorities.
Translation - Define translation strategy for Europe for collateral and local website into select European languages, and manage our translation agency
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VEEVA Systems
- Marketing Manager Europe
2013 - 2015
Lead Generation - Developing marketing programs that contribute to the Commercial SMB sales pipeline.
Demand Generation - Developing and executing marketing programs that promote, create visibility and interest in our Commercial products amongst SMB companies in Europe through campaigns, events, webinars, and partner marketing.
Promoting Customer Success and New Wins - Create awareness of SMB customer success and new wins. As we move into Phase 2 of Commercial SMB in Europe promoting customer success via media, customer and industry events is very important to show how our Commercial products are helping life sciences companies achieve commercial success.
Sales Enablement - Working with the EU SMB Commercial Team to ensure they have the material required to sell effectively to the SMB market in Europe (sales presentations, collateral, play books etc.)
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MICROSOFT France
- Marketing & Communication Manager (IMC)
2009 - 2013
MARKETING AND COMMUNICATION MANAGER BTOC AND BTOB, M&O DIVISION (MARKETING & OPERATIONS)
- Definition of 360° communication strategy for BtoC and BtoB products (Office 2010, MSN, Windows Azure, Windows Server, SQL Server, Visual Studio, Forefront, Web Platform, Interoperability..)
- Development and implementation of Global Advertising campaigns : BtoC (Office 2010, Windows 8 launch, Office 365 consumer launch) and BtoB (Visual Studio, Windows Azure)
- Definition of best media mix to achieve marketing goals in ATL and BTL (Digital, SEM, Print, out of home, mobile, cinema, radio, TV)
- Coordination and collaboration with Microsoft teams (digital, retail, marketing, etc.), partners and agencies (communication, media, event, web)
- Lead of virtual project teams (global ad campaign, roadshows etc)
- Management of product launches: Office 2010, Windows Azure, Windows Server 2008R2, SQL Server 2008 R2, Forefront
- Develop integrated Marketing Communications planning, strategy execution and measurement through the line of the unbroken demand chain
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PIVOTAL CRM France
- Marketing & Communication Manager
2005 - 2008
MARKETING & COMMUNICATION MANAGER
- Definition of Marketing strategy, budget and business plan
- Organizing and setting up customers, partners, prospects or journalists’ events (tradeshows, webcasts, conferences, workshops, press conferences, annual customer summits)
- Managing rebranding (new name, logo, baseline, brochures, graphic chart, website, etc)
- Launching new products and creation of marketing tools (datasheets, brochures, white papers, customer testimonial, etc.)
- Reconstruction and set up of French Corporate website content and CDC Software Users’ Club
- Coordination with agencies (communication, press, event, etc)
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MICROSOFT France
- Assistante Formation Partenaires
2004 - 2005
Site web (formations partenaires) : www.microsoft.com/france/formation
- Gestion des mises à jour du site Internet dédié aux partenaires (10 000 visiteurs/mois) avec l’agence Dixxit
- Création de newsletters mensuelles sur les formations dédiées aux partenaires Microsoft (interne et externe)
- Organisation et mise en place des formations dédiées aux partenaires : séminaires commerciaux, ateliers techniques, ateliers pratiques, webcasts
- Suivi de création du calendrier des formations avec l’agence MRM Partners
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ADHOC Design
- Assistante Chef de Publicité
PARIS
2004 - 2004
Site web : www.adhoc-design.fr
- Etudes de marché et recommandations packagings (Taureau Ailé, Saforelle, Lekium, Valadão, Relvène, Odyssée, Apta,)
- Recommandation et présentation client (Baron de Lestac)
- Recherche base line (Outiror, Oyé-Oyé)
- Recherche de nom pour une nouvelle gamme de produits
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Martine Douvier -- prêt-à-porter
- Assistante Communication Evénementielle
2002 - 2002
- Organisation et mise en place du défilé de mode à l’occasion du Festival FASHION UP de Bucarest (préparation du carnet ATA, casting, essayages, backstage)
- Participation au Salon « Who’s Next » en septembre 2002
- Gestion des bases de données et enquête de satisfaction clients
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MILAN music
- Assistante Marketing - Promotion
2001 - 2002
Site web : www.milanrecords.com
- Elaboration d’argumentaires de vente (Maurice Jarre, Astor Piazzolla, Kate & Léopold, etc.)
- Recherche de partenariats (A. Ciosi, Le Grand Orchestre du Splendid, Terre Neuve)
- Rédaction de communiqués de presse (The Pledge, Mulholand Drive, Man Ray II, Youssou N’Dour)
- Elaboration du catalogue MILAN pour la rentrée 2002
- Suivi du planning des sorties MILAN
