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EtonHouse International Pre-School
- Responsable Marketing
2013 - 2015
• Gestion de l’image de marque des écoles EtonHouse à Shanghai
• Mise en place de SOPs pour booster les ventes et établir un suivi prospects
• En 6 mois, inscriptions triplées, atteignant 60% de taux de remplissage. En moins de un an, 90% atteint. Mars 2014 pertes mensuelles de 100 000$ ramenées à zéro avant la fin de l’année
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EtonHouse International Pre-School
- Responsable Marketing
2013 - 2015
• Gestion de l’image de marque des écoles EtonHouse à Shanghai
• Mise en place de SOPs pour booster les ventes et établir un suivi prospects
• En 6 mois, inscriptions triplées, atteignant 60% de taux de remplissage. En moins de un an, 90% atteint. Mars 2014 pertes mensuelles de 100 000$ ramenées à zéro avant la fin de l’année
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EtonHouse International Pre-School, Shanghai
- Marketing Manager
2013 - 2015
Marketing:
• Managed EtonHouse Shanghai Schools’ branding and image development through various channels.
• Prepared yearly marketing plan, including:
- In-house events, such as Open House for prospective parents to visit the schools.
- Outside events in partnership with medias to promote the schools, gain exposure and generate future interests
- Media coverage of English and Chinese speaking magazines, newspapers and websites
- Creation and coordination of branded production (brochures, newsletters, year book...)
- Corporate partnerships for companies' employees
- Partnership with other international schools
• Set-up SOP for sales and follow-up with prospects. Trained staff on it.
• Managed "News & Events" on EtonHouse Shanghai website.
• Prepared weekly, monthly and quarterly sales production reports.
• Reached sales targets.
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Shanghai World Expo 2010 – UBPA – Rhone-Alps Pavilion
- P.R. and Project Coordinator
Brignais
2010 - 2010
• Handled visits of French delegations top management officials of multinational companies from the Rhone Alps region, VIP and guests from the government during their business attendance at the pavilion,
• Organized the delegations conferences, showrooms, interviews, tastings of locals products, as well as in the city during their cultural and business visits,
• Organized cultural and business visits in Greater Shanghai.
• Organized cultural and business visits in Greater Shanghai.
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Habesha Prêt-à-Porter
- Marketing & Communication Manager
2009 - 2012
• Strategic positioning of the brand on the market and establishment of brand exposure and awareness,
• Supported sales and new products launches through different medias and events,
• Created and conducted events such as fashion shows, private sales, showrooms, in-store promotions,
• Developed the advertising strategy and managed the designing and printing of the brand communication materials as well as the press releases,
• Developed and managed the website,
• Conducted qualitative consumer analysis and developed customer relationship.
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Habesha, Prêt-à-Porter
- Responsable Marketing & Communication & Porter
2009 - 2012
• Promotion de la marque à travers divers médias et évènements
• Gestion de la création de tous les supports de communications et communiqués de presse
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Habesha, Prêt-à-Porter
- Responsable Marketing & Communication & Porter
2009 - 2012
• Promotion de la marque à travers divers médias et évènements
• Gestion de la création de tous les supports de communications et communiqués de presse
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Hyperlink Research
- Market Research Consultant
2006 - 2009
• Advised multinational companies on their marketing and branding strategies as well as their product introduction strategies on the Chinese market,
• Conducted qualitative and quantitative market studies for luxury brands such as L’Oréal, YSL Beauté and F&B companies, such as Wrigley, Costa Coffee,
• Designed proposals, elaborated marketing reports including key recommendations to the clients,
• Supervised market research teams on the field throughout 1st, 2nd and 3rd tier cities in China,
• Identified business opportunities of foreign accounts and coordinated business development efforts which led to extended client base and revenue.
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Hyperlink Research Co. Ltd
- Responsable d'études de marché
2006 - 2009
• Planification et exécution d’études qualitatives et quantitatives
• Elaboration de rapports marketing avec actions clés pour le client
• Développement stratégique
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Hyperlink Research Co. Ltd
- Responsable d'études de marché
2006 - 2009
• Planification et exécution d’études qualitatives et quantitatives
• Elaboration de rapports marketing avec actions clés pour le client
• Développement stratégique
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Ets Dupuis
- Sales & Marketing Officer
2004 - 2005
• Co-managed a 12 people F&B company,
• Prospected and successfully acquired new business opportunities and managed key accounts,
• Strengthened the relations with suppliers and existing clients, conducted market studies, organized promotional events,
• Managed the fieldwork teams, orders and stocks.
