Sandy DUPUIS

En résumé

Entreprises

• EtonHouse International Pre-School - Responsable Marketing

  2013 - 2015 • Gestion de l’image de marque des écoles EtonHouse à Shanghai
  • Mise en place de SOPs pour booster les ventes et établir un suivi prospects
  • En 6 mois, inscriptions triplées, atteignant 60% de taux de remplissage. En moins de un an, 90% atteint. Mars 2014 pertes mensuelles de 100 000$ ramenées à zéro avant la fin de l’année
  

• EtonHouse International Pre-School, Shanghai - Marketing Manager

  2013 - 2015 Marketing:
  • Managed EtonHouse Shanghai Schools’ branding and image development through various channels.
  • Prepared yearly marketing plan, including:
  - In-house events, such as Open House for prospective parents to visit the schools.
  - Outside events in partnership with medias to promote the schools, gain exposure and generate future interests
  - Media coverage of English and Chinese speaking magazines, newspapers and websites
  - Creation and coordination of branded production (brochures, newsletters, year book...)
  - Corporate partnerships for companies' employees
  - Partnership with other international schools
  • Set-up SOP for sales and follow-up with prospects. Trained staff on it.
  • Managed "News & Events" on EtonHouse Shanghai website.
  • Prepared weekly, monthly and quarterly sales production reports.
  • Reached sales targets.

• Shanghai World Expo 2010 – UBPA – Rhone-Alps Pavilion - P.R. and Project Coordinator

  Brignais 2010 - 2010 • Handled visits of French delegations top management officials of multinational companies from the Rhone Alps region, VIP and guests from the government during their business attendance at the pavilion,
  • Organized the delegations conferences, showrooms, interviews, tastings of locals products, as well as in the city during their cultural and business visits,
  • Organized cultural and business visits in Greater Shanghai.
  • Organized cultural and business visits in Greater Shanghai.

• Habesha Prêt-à-Porter - Marketing & Communication Manager

  2009 - 2012 • Strategic positioning of the brand on the market and establishment of brand exposure and awareness,
  • Supported sales and new products launches through different medias and events,
  • Created and conducted events such as fashion shows, private sales, showrooms, in-store promotions,
  • Developed the advertising strategy and managed the designing and printing of the brand communication materials as well as the press releases,
  • Developed and managed the website,
  • Conducted qualitative consumer analysis and developed customer relationship.

• Habesha, Prêt-à-Porter - Responsable Marketing & Communication & Porter

  2009 - 2012 • Promotion de la marque à travers divers médias et évènements
  • Gestion de la création de tous les supports de communications et communiqués de presse
  

• Hyperlink Research - Market Research Consultant

  2006 - 2009 • Advised multinational companies on their marketing and branding strategies as well as their product introduction strategies on the Chinese market,
  • Conducted qualitative and quantitative market studies for luxury brands such as L’Oréal, YSL Beauté and F&B companies, such as Wrigley, Costa Coffee,
  • Designed proposals, elaborated marketing reports including key recommendations to the clients,
  • Supervised market research teams on the field throughout 1st, 2nd and 3rd tier cities in China,
  • Identified business opportunities of foreign accounts and coordinated business development efforts which led to extended client base and revenue.

• Hyperlink Research Co. Ltd - Responsable d'études de marché

  2006 - 2009 • Planification et exécution d’études qualitatives et quantitatives
  • Elaboration de rapports marketing avec actions clés pour le client
  • Développement stratégique
  

• Ets Dupuis - Sales & Marketing Officer

  2004 - 2005 • Co-managed a 12 people F&B company,
  • Prospected and successfully acquired new business opportunities and managed key accounts,
  • Strengthened the relations with suppliers and existing clients, conducted market studies, organized promotional events,
  • Managed the fieldwork teams, orders and stocks.

Formations

• FUDAN University (Shanghai)

  Shanghai 2006 - 2006 Chinese language
  
  Studies of oral and written Chinese

• FUDAN University (Shanghai)

  Shanghai 2004 - 2004 Certificate of Oriental Studies in Marketing ad Economy applied to the Chinese market.
  
  Last year of my master's degree obtained in France

• Winthrop University (Rock Hill)

  Rock Hill 2004 - 2005 Diplôme d’Etudes américaines en Marketing et Management

• Winthrop University (Rock Hill)

  Rock Hill 2003 - 2003 Diploma of American Studies in Marketing and Management.
  
  International Marketing - Third year of my master's degree obtained in France

• Académie Mercure

  Montpellier 2001 - 2004 Master's in International Business Management

• Université Toulouse 3 Paul Sabatier

  Tarbes 1999 - 2001 Higher National Diploma in business studies

• IUT Paul SABATIER TOULOUSE III

  Toulouse 1999 - 2001 DUT Techniques de Commercialisation

Réseau

• Ali DANDACHLI

• Bruno VAYSSIÉ

  Iqvia Operations France SAS (Courbevoie)

• Dairou BAIPORT

• Ghita BENANI

• Jeremie NI

• Kadri LAÏD

• Sandrine JOVART

• Tantet NATHALIE

• Virginie LARRIEU

• Xavier OBERT