Sébastien BRIARD


En résumé

Mes compétences :


  • Volkswagen Group France - Head of Strategy and Group Communication

    2015 - maintenant
  • Volkswagen - Executive Assistant - Board

    Villers-Cotterets 2013 - 2015
  • Volkswagen Group France - Group Product Manager

    2009 - 2013 Service Produit et Planification Stratégique Volkswagen
    Responsable Marketing des gammes Mini, Citadines, Compactes, Monospaces et Cabriolets (up!, Polo, Golf, Golf Plus,Golf SW, Golf Cabriolet, Eos,Scirocco Touran, Sharan,Phaeton)
  • GENERAL MOTORS FRANCE - Brand & Cross Carline Manager - Marketing

    Argenteuil 2006 - 2009 Brand Manager and Cross Carline Manager
    Management of mid - large and SUV range for Opel brand (Vectra, Signum, Antara and Opel GT) and implementation of product & pricing strategy for France in collaboration with the European Brand Team and GM Europe Finance.
    Cross Carline Manager
    Sales campaign implementation & Marketing Strategy for Opel (all models) and negotiation of sales campaign with Finance (Zurich and Roma).
  • General Motors France - Retail Network Development Manager

    Argenteuil 2004 - 2006 Improve compliance of dealers to Distributor & Authorised Repairer Agreement (Saab and Opel). Set up a network development strategy within five years.
    Corporate Identification Manager of the new CI programme for GM brands (Saab-Opel-Chevrolet). Management of a 7-strong team to implement it on 800 sites in France with GM Europe and a German supplier.



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