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Pensilk
- Associate Director
Paris
2016 - maintenant
Pensilk est une agence éditoriale et de création de contenus avec des clients de divers horizons, principalement en France mais aussi en Espagne : www.pensilk.com
Notre expertise :
- Conseil et Stratégie éditoriale
- Brand content
- Création graphique
- Production digitale.
Je suis en charge du développement de Pensilk et des recommandations stratégiques pour les entreprises clientes sur des problématiques éditoriales et de contenus. Je gère aussi la réponse aux appels d'offres et je fais le lien avec les clients prospects ou en portefeuille.
J'accompagne également les entreprises espagnoles dans leurs stratégies de communication pour s’implanter avec réussite dans les pays francophones.
Pendant plus de 12 ans, j’ai occupé des fonctions de responsable de communication au sein du groupe Crédit Agricole, pour différentes entités puis pour la holding Crédit Agricole S.A.
We work for big companies such as Michelin, Moët & Chandon, Paprec, BNP Paribas, Amundi Asset Management, AFNOR, Fondation de France, Boucheron, Pierre Hermé, Groupe Crédit Agricole, Volkswagen...
Associate Director de Pensilk, me encargo del desarrollo de la agencia y de ayudar las empresas españolas en sus estrategias de comunicación para que se introduzcan en países francófonos.
Anteriormente, fue Responsable de Comunicación en distintos Departamentos del grupo bancario francés Crédit Agricole en París durante más de 12 años.
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JobAroundMe ESPAÑA
- CEO España
2015 - 2016
Fue CEO de JobAroundMe en España y administrador único de la empresa (forma de franquicía). Me encargué de la estrategia global para lanzar y desarrollar la marca en España, del management, y de la parte Comunicación/Relaciones con la prensa.
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Crédit Agricole S.A.
- Head of Corporate HR internal Communications
Montrouge
2011 - 2014
Implementation of internal HR Group Crédit Agricole S.A. Communications (90,000 employees worldwide) and of the HR Business Line Communications (1,500 HR employees worldwide):
> Overhaul of the editorial HR communications and launching of new media:
- HR Group Intranet: structured such as an information website
- Digital magazine (monthly)
- Interactive HR Directory
> Reflect Support the HR Group Communications in developing and executing a clear, effective and consistent internal communications strategy in line with internal HR and internal customers of the Group entities;
- Animation and control of communication tools
- Organization of events and HR seminars: HR events, HR CEO’s Group wishes...
- Animation of editorial boards.
> Managerial communications: build and reinforce a strong managerial communications culture, enable operational and strategic delivery.
> HR PR: press releases, interviews coordination, briefings…
> Budget management activity.
> 4 people in management.
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Crédit Agricole S.A.
- Head of Corporate HR Communications "Employer branding"
Montrouge
2007 - 2011
> Recruitment communication campaigns and coordination of entities
- Preparation & presentation of briefings to agencies
- Deployment of media plannings to promote the attractiveness of the Group
- Management & coordination (for HR business line and entities) communication actions with a goal of sourcing and ROI-focused approach;
- Monitoring and assessment of campaigns.
> Career Group website www.mycreditagricole.jobs:
- Redesigning of the website (launched in April 2009): management and coordination of the project with the various entities of the Group and expert teams (web agency and technics teams);
- Copywriting content in connection with the agency and entities;
- Website animation: videos, quizzes, recruitment chats...
> Offline media communication: job fair stands, flyers, brochures...
> PR Recruitment: coordination of Press Relations and interviews.
> Control actions Recruitment Event.
> Budget controlling & monitoring of campaigns KPIs.
> Management of 2 people.
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Crédit Agricole Charente Maritime Deux Sèvres
- Head of Communication
SAINTES
2003 - 2007
> Bimonthly newsletter for clients (260,000 copies):
- Recommendations, agency briefings, drafting and monitoring implementation of the first number.
- Responsible for drafting, iconographic research, development and monitoring of manufacturing.
> Operational marketing: emailings, carrier envelopes, leaflets... Introduction of games to create traffic on Internet website. Design / drafting media, production monitoring and routing.
> Producing advertising media: brochures, POS-A (point of sale advertising), window stickers, flyers, inserts statements, advertisements…
> Website: animation, updates, online campaigns, online surveys...
> Radio: media buying, writing spots, followed by a studio recording.
> Budget Monitoring.
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IMAGO GROUP
- Communication Manager
2002 - 2002
Agency communication strategy.
Realization of an external audit of image to company clients and adaptation of communication policy.
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CREDIT AGRICOLE D'AQUITAINE
- Communication Manager
Montrouge
2001 - 2001
7 months survey about Crédit Agricole corporate image for the winegrower clients. Goals: understand and screen the image perceived and thus adapt the communication policy, supply and distribution of this strategic market.
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Sogerma
- Communication Manager - Internship
Colomiers
2000 - 2000
> Implementation of the external communication plan for 2001.
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COGNAC COURVOISIER - SUNTORY GROUP
- Communication Manager - Internship
2000 - 2000
> Implementation of the communication plan for the new discovery tour.
> Merchandising and redevelopment of the new shop.
> Organizing events of Public Relations.
> PR: press releases, organization of the press conference...
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BANQUE TARNEAUD - GROUPE CREDIT DU NORD
- Communication Manager - Internship
1998 - 1998
> Implementation of the communication plan for the launching of the new banking IT system.
> PR: press releases.
> Internal communication: writing articles for the internal newsletter.
