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Sébastien FAUVEAUX

Arques

En résumé

Mes compétences :
Développement produit
Direct management
trend management
Supply Chain
Product portfolio development
Product Development
Development of strategy and collection plans
Brand Identity
eCommerce
Marketing Mix
Marketing Management
TV Advertisements
Brand Management
eMarketing
Social Media
Design produit
Webmarketing

Entreprises

  • Arc International - GLOBAL BRAND DIRECTOR & EUROPE OPERATIONAL MARKETING DIRECTOR

    Arques 2015 - maintenant Since January 2015 as brand director (consumer good):
    Management of 10 product managers and 10 industrial development managers,
    Arcopal brand (re)launch: definition of brand identity and positioning, product offer and digital strategy,
    Luminarc brand overhaul (250M€ in 2015): definition of new brand platform and identity, style platform, product offer including new categories, editorial arch for new communication, catalog and web site.
    Main results:
    Luminarc new listing in major European chains: Monoprix, Asda, Morrison…2000 references, 30% renewed in 2017. Objective: 400M€ in 2020,
    Arcopal: from 0€ in 2015 to 10M€ in 2016. Objective 50M€ in 2020,
    Introduction of cookware category. Objective 20M€ in 2020.

    + since June 2017 as operational marketing director (consumer good):
    Consumer good brands portfolio strategy in synergy with Europe sales strategy,
    Action plan building in line with sales priorities: product offer and promotions,
    Digital activation plan with community manager (web, Social Media) to drive traffic to E-commerce sites.

  • Arc International - DINNERWARE MARKETING DIRECTOR & HEAD OF DESIGN DEPARTMENT

    Arques 2011 - 2015 April 2011 - January 2015 as dinnerware marketing director:
    Management of 4 product managers,
    Development of strategy and collection plans for Consumer Good and Food Service divisions according to group orientations (around 300 new skus/Y, 200M€ TO). Launch plan, route to market, communication recommendations, consumer target segmentation,
    Management of a strategic program of innovation and cost optimization.
    Main results:
    Effective strategy with the good mix of innovation, cost optimization and customized product offer,
    Achievement of innovation business plans while improving gross margin,
    Dinnerware category growth by 7% per year in Europe despite crisis context and fierce competition.

    + April 2012 –January 2015 as head of design:
    Management of 12 designers and 10 model makers,
    Artistic direction of Luminarc, Cristal d’Arques Paris, Chef et Sommelier, Arcoroc) in line with their DNA,
    Delivery of product designs and visual identity creations according to marketing briefs,
    Organization, budget, planning, creativity stimulation.
    Main results:
    Organization of a yearly prospective exhibition where marketing teams source new concepts.

  • Arc International - DINNERWARE SENIOR PRODUCT MANAGER

    Arques 2009 - 2011 February 2009 - April 2011:
    Development of Luminarc dinnerware collections,
    Launch of ZENIX innovative material with competitive edge versus porcelain (main material on the market

  • L'OREAL - HAIRCOLOR SENIOR PRODUCT MANAGER

    PARIS 2006 - 2009 April 2006 - February 2009:
    Development of a new premium hair color product with Christophe Robin (famous Hair colorist).
    Creation of marketing mix,
    Deployment of the third most important hair color brand of L’Oréal Paris - Casting Crème Gloss, #5 in Europe (100M€ / 10% of total business): Marketing strategy and 3-year plan (hair color collections, renovation of formulas). Communication plan: TV commercial, press, Internet.

  • L'Oréal - HAIRCOLOR OPERATIONAL MARKETING MANAGER

    PARIS 2003 - 2006 Management of hair color brand portfolio (25M EUR / 25% of L'Oréal Professional hair color business / 17000 client accounts),
    - Elaboration of strategic and promotional action plans. Development of selling tools. Monitoring of sales performances.

  • LANCOME INTERNATIONAL - Stagiaire chef de projet maquillage

    2002 - 2003

  • STERLING PRODUCT LTD HONG KONG - Stagiaire Ingénieur

    2000 - 2000 stagiaire ingénieur en audit environnemental

Formations

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