Serena DE MAIO

En résumé

Entreprises

• Carrefour Interdis - Assistant Brand Manager (Internship 5 months)

  Massy 2005 - 2005 PRODUCT MANAGEMENT
  Carrefour Headquarters – Grocery, Levallois-Perret - France (Internship)
  
  May 05– Sept 05
  Carrefour retail brand - France
  
  Co-managed 15 Grocery & Baby food suppliers, implemented the new pack design identity for ~50 products,run the competitive analysis and recommendation for the Retail label Health food category.

• Procter & Gamble - Brand Manager

  Asnières-sur-Seine 2005 - maintenant Apr 11- Now
  James Bond 007 Fragrances - Global brand
  Design brand fundamentals, packaging & communication, go-to-market
  
  Mar 10 – Mar 11
  Marketing management Nordic Distributors management - P&G Fragrances
  100MMEUR retail sales region, 6MMEUR budget, best in class value contribution
  
  Lead for Denmark, Finland, Norway & Sweden:
  - Country strategy and portfolio management for 20 Fragrances brands including Dolce & Gabbana, Gucci, Boss
  - Go to market and launch of 15 product innovations & 7 commercial innovations/ year
  - Definition of “How to win at Christmas” strategy
  
  Feb 08 – Feb 10
  Bruno Banani Fragrances Go to Market– Global brand
  #1 P&G fragrance brand in Germany. Double digit Sales growth since Jul 08
  
  Led for 18 countries:
  - Deployment of Global strategy, initiatives & re-promotions launches
  - Full support of the markets for their local plans
  - Results tracking & analysis
  
  Led the design of “Made For Men” launch & “Bake your Mr Perfect” Xmas 09 re-promotion including:
  - Packaging & communication development
  
  Led the P&G Best In Class Re-promotion initiative of 2008 “Sexy Santa Poker” Xmas 08 leading to:
  - Male share up by 1.6pts comparable to the 1st month share of a Bruno Banani Blockbuster – Dec 08 Germany
  - Male share at a record 5,5% at the same level of #3 brand: BOSS – Dec 08 Germany
  - Record Xmas sell-in upside in all countries: Germany +23% vs. year ago, Hungary +76%, Slovakia +130%
  - Outstanding consumers’ engagement of the Digital platform: Purchase Intent +300% vs benchmark & mobile plan ROI at 1:11
  
  Apr 07 – Jan 08
  Tom Tailor & Marc O’ Polo Fragrances – Regional brands
  
  Led the design & go to market of Tom Tailor “Ocean” launch (1st month share +100% vs 2 previous launches)
  Negotiated the Marc O’Polo' license exiting & implemented the discontinuation plan
  Created the Prestige Innovation Capability program: 1 meeting/ quarter, 450 people audience

• Groupe Leader Price (Geimex) - Import - Export Assistant

  2004 - 2004

Formations

• Université Paris Dauphine

  Paris 2004 - 2005 Masters Degree in Retail, Logistics, Sales and Negotiation

• Université Paris 1 Pantheon Sorbonne

  Paris 1999 - 2003 Honors Graduate in Management Science, major in Marketing

Réseau

• Antonio MASULLO

• Arnaud DELENDA

• Catherine CHETAIL

• Christophe LECOMTE

• Francis DIRINGER

• Linda D.

• Macanders CHASSEURS DE TALENTS

• Maja OGINSKA

• Monique MARCHADOUR

• Sophie GALLIX