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Silvere MAURICE

SHANGHAI

En résumé

Mes compétences :
Vins et spiritueux

Entreprises

  • Summergate Fine wines - Brand Manager - European Brands

    2010 - maintenant Management of the European Portfolio and support on New world brands
    (Complete portfolio on http://www.summergate.com)
    • Development of complete brand plans (including forecasts, sales strategy plan, Marketing activity plan and A&P prevision/allocation)
    • Management of communication and relationship with suppliers
    • Management and analysis of reporting to wineries
    • Implementation of sales team support initiatives (promotions, private labels, staff training, etc.) and Supplier visits across Greater China
    • Management of brand budget for advertising and promotional activities
    • Launch and transition plan development and implementation for major international brand in Mainland China (Kressmann, Gerard Bertrand)
    • Development of a Boutique Burgundy selection with direct allocations.


    France:
    Bouchard Pere & Fils / William Fevre / Domaine Meo Camuzet / Domaine Armand Rousseau / Domaine Ramonet / Domaine Remi Jobard / Domaine Claude Dugat / Domaine MArquis d'Angerville / Domaine De Courcel / Domaine Thibault Liger Belair / Domaine Henri Boillot / Pol Roger / Charles de Fere / Hugel & Fils / Perrin & Fils / Chateau de Beaucastel /Domaine Rene Rostaing / Maison Nicolas Perrin / Pascal Jolivet / Hecht & Bannier / Delamain / Kressmann / Chateau de Pibarnon / Gerard Bertrand / Villa Ponciago / Champagne Henriot /

    Italy: Allegrini / Livio Felluga / Tasca d'Almerita

    Spain:
    Sierra Cantabria / Teso la Monja / Abadia Retuerta / Nekeas / Pingus

    Germany:
    Dr Loosen / Fritz Haag

    Portugal:
    Companhia das Quintas

    Lebanon :
    Chateau Musar

  • Summergate FIne Wines - Sales Representative

    2007 - 2010 • Management of a portfolio of Customer on the HORECA channel in Shanghai
    • Key accounts contract negotiations (Park Hyatt, Fairmont Peace Hotel, Wagas Group, …)
    • Prospect of new accounts
    • Support to the Marketing team for events, tasting, supplier visits

  • Bouchard Pere & Fils - Assistant Export

    2007 - 2007 Internship:

    • Market analysis of new and existing markets (Distributors and Competitors)
    • New distribution strategy development (Allocation tools for Grand Crus and 1st Growth of the Vintage 2006)

  • William Fevre - Assistant Store Manager (Summer job)

    2005 - 2006 Summer 2005 and 2006

    • Private Sales, Tasting, Reception of groups with visits of the cellars and the vineyards.

Formations

Réseau

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