Mes compétences :
Publicité
Conseil
Luxe
Communication
Branding
Internet
Design
Stratégie digitale
Stratégie de communication
Marketing stratégique
Entreprises
Simon La Salle Studio
- Directeur Artistique
2012 - maintenantConsulting en image de marque + Direction artistique
Clients : L'Oréal, P&G, Lacoste, Giorgio Armani, Vuarnet, Le Coq Sportif, Ralph Lauren, Paule Ka, Ifm
L'Occitane en Provence
- Directeur de la Communication et de L'image
Manosque2010 - 2012IMAGE REPOSITIONING
Define and implement the retailer-brand international communication strategy
CREATIVE MISSION
Lead internal creative team of 17 + advertising and digital agencies to execute 25 global product campaigns per year:
-Advertising
-Store windows + permanent & POS material
-Digital campaigns (media, social media triggers)
-Video content
-Brand-marketing tools
-Packaging Design
INTERNATIONAL COORDINATION
Validate & guide key markets executions to ensure global coherence , nourish markets through newly conceived media download platform
Nina Ricci
- Directeur de L'image International
2007 - 2009ART DIRECTION
Advertising, packaging, edition, internet, styling, event
STORE DESIGN
Relaunch of Paris Montaigne flagship store and design of permanent furniture & showroom, opening of shop in shops at NYC Saks, Moscow's Crocus, Seoul's Galleria, and Dubai’s Villa Moda
VISUAL MERCHANDISING
Window decor concept, international VM guidelines, permanent furniture and mannequin design and development
2005 - 2007- Launch of L'Absolu Rouge - Prix Marie-Claire de la Beauté 2009
- Color Fever Franchise development: La Laque, Le Vernis, Fever Shine, and Dewy Shine
- Juicy Tubes animation by Christopher Kane & Julie Verhoeven
L'Oréal
- Chef de Produit
PARIS2003 - 2005LANCOME INTERNATIONAL
- Launch of Hypnoses Homme starring Clive Owen
- Launch of Haute Perfumery Collection at Saks, Colette, Harrods
- Trésor 15th anniversary animation by Bettina Rheims + EDT launch
ADM Art Director Management
- Responsable Client
2001 - 2002Client Principal : Jean-Paul Gaultier Parfums