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Sofiane MERRAD

Boulogne-Billancourt

En résumé

A multi cultural manager with more than 15 years’ experience in food, FMCG and automotive, fluent in English, French and Arabic.
I have spent 8 years in the UK where I have graduated with a degree and a Master in Business, but have gained even more from the cultural melting pot that was in Cambridge at that time.
I have then started my career in Algeria working in a very aggressive food industry environment with a lot of exposure to risks and uncertainty thus learning a lot of tricks from the "pitch"
After 10 years I decided to do my executive MBA from a top French business school that have opened my eyes and appetite to sail in different directions.
I successfully managed the Supply chain for the leading automotive company in the market, facing the biggest growth ever (+50%) by inventing new ways of transports and preparing the future and the opening of the first auto factory in the country.
I have then been promoted to be the Managing Director of the Flagship branch in the country and the 2nd in the world for Renault, where I have learned the auto business in all its aspects, my team and I have successfully ensured the increase of the profitability of the branch and the implementation of new programs such as loyalty and VIP services (benchmarked in the AMI region)
I am now heading the sales in the Middle East with a special focus on the GCC and business development and I have started by implementing a new importers incentive program to optimise our sales performance and reduce our distribution costs.
I have been for the past 2 years a Diversity Ambassador for Renault (a dedicated program for Young potential managers to lead the diversity in the company)

Mes compétences :
Management
Business
International business

Entreprises

  • Renault Moyen Orient - Sales Director

    Boulogne-Billancourt 2016 - maintenant • Manage the sales and business relations with the importers in all markets, focusing on the sales, wholesales and importers stocks.
    • Direct the efforts of the sales team to achieve and exceed quarterly/yearly market share/ sales targets, monitor the application of Renault standards and methods in their territories.
    • Responsible for budget and P/L for the region
    • Manage the fleet and used car business.
    • Improve the customer satisfaction targets through the respect of the programs and action plans.
    • Setting up steering dashboards and tools to monitor and manage the overall performance on a regular basis.
    • Be present on the field to monitor, review and manage the network resources and teams, as our key lever is the relationship with our partners.
    • Open new frontiers (business development) Iraq, Yemen and Pakistan by identifying new importers and partners and following new projects.
    Key achievements:
    Implementing a new break-through animation (importers incentive program) to optimize the network performance (sales, wholesales, quality and standards) (Jan 2017)
    Securing the 2016 landing in line with the budget (in a decreasing market) with 70k new car sales.
    Restructuring the sales department to optimize the resources and performance

  • Renault - Directeur succursale

    Boulogne-Billancourt 2013 - 2016 Second Branch in the world for Renault 8500 cars sold in 2015, direct turnover 130 MEur.
    Direct employees managed: 6 managers
    Total employees: 170

    Managing the P&L by achieving company sales volumes and profitability goals.
    The branch is really the heart of our business, it’s a concentrate of a subsidiary with all aspects of the business sales, after-sales, marketing, quality (customer satisfaction) and finance, a truly enriching experience.
    My duties were summarized in:
    • Setting up goals and action plans for the service, marketing, quality and sales depart-ments.
    • Ensuring the excellence in all aspects of the branch as it is the “flagship” of the coun-try and provide exceptional customer experience.
    • Manage the operational day to day running of the branch: sales (retail andfleet), after-sales (spare parts and service), marketing and customer care…
    • Setting up steering dashboards and tools to monitor and manage the overall performance on a regular basis.
    • Develop the employee’s satisfaction and performance through (training, team-buildings and career development
    Key achievements:
    • Innovating through the implementation of the first Automotive Loyalty program in Algeria which became a pilot program in the Group’s AMI (Africa, ME and India re-gion)
    • Increase the ratio of the branch fixed cost’s absorption by the after sales from 45% to 70% at the end of 2015, thus insuring mid-term profitability.
    • Maintaining the leading position by increasing the Spare parts sales by 13% with more than 12 M Eur in 2015.
    • Maintaining the weight of sales of the branch around 10% of Renault’s sales in Al-geria, despite the opening of new branches in the area.
    • Closing the biggest corporate fleet deal of the network with more than 200 (Renault Algerian made new cars)

  • renault - Directeur supply chain algerie

    Boulogne-Billancourt 2012 - 2013 • Implementing new organization of the Supply Chain Department with a 100 employ-ees on a multi-site structure covering the 3 main Algerian regions)
    • Redesigning the logistic and the transport routes by using innovating new transporta-tion means to solve capacity problems (+25% transported volumes) and lead time re-duction from 40 days to 15.
    • Planning the strategy for 2013/2019 and the new plant.
    • Budget construction and optimisation -3%
    • Inventory management
    • Supplier relationship, quality and performance management
    • corporate and governmental relations and PR

  • Al Sadat import export - Directeur General

    2006 - 2012

  • Puratos - Country manager

    2005 - 2006

Formations

  • ESAA : HEC Paris, ESA Lille, ESCP Europe & EUROMED Consortium (Alger)

    Alger 2011 - 2012 MBA Executive

  • Anglia Ruskin University (Cambridge)

    Cambridge 2000 - 2002 Master

  • Anglia Ruskin University (Cambridge)

    Cambridge 1996 - 2000 BA business

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