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Sonsoles PINEIRO KRUIK

Saint-Denis

En résumé

Marketing & Communications professional with over 7 years of international experience (Shanghai, Hong Kong, Paris,…).

**Professional Experience: organization of international events, development of partnerships, international business development and digital launch of products, artists or capsule collections

**International Background: lived abroad my entire life (Europe, Australia, Africa, Latin America and Asia).

**Soft Skills: strong relational & social skills, problem solving oriented, highly flexible and passionate with efficient analytical skills

**Languages: fluent in English, French, Spanish and Dutch and very good conversational skills in German, Italian and Mandarin


Mes compétences :
Gestion de projet
Aisance relationelle
Gestion de projets internationaux
International business development
Mobilité internationale
Développement international
Publicité

Entreprises

  • Vente privee com - BTOB COMMUNICATIONS PROJECT MANAGER EUROPE

    Saint-Denis 2015 - maintenant Parallel management of multiple projects in an evolving international environment.

    - Organization of BTOB events in Europe
    - Development of the BTOB Marketing strategy on the occasion of international tradeshows such as Bread&Butter (Berlin), MICAM (Milan), etc
    - Development of partnerships for the events in France, Spain, Germany and Italy
    - Recommendation of the tools and actions to be put in place for the development of the events strategy
    - Negotiation and follow up of the agreements with the partners
    - Creation and follow up of the Agency briefings (marketing + creative)
    - Definition and budget follow up, negotiation with providers
    - Development of visibility exchanges/sampling of products,...
    - Matrix management of the internal and freelance teamsmatrix

  • Vente-privee.com - INTERNATIONAL MARKETING AND EVENTS PROJECT MANAGER - SPAIN, FRANCE AND ITALY

    Saint-Denis 2011 - 2014 With over 21 million subscribers in Europe, vente-privee.com is the pioneer in online private flash sales. The Communication & New Business Department of vente-privee.com provides new services to the partner brands and increases the visibility of vente-privee.com by developing new partnerships with premium brands from diverse sectors.

    These partnerships develop the good reputation of vente-privee.com and consolidate the positioning of vente-privee.com as an alternative and powerful MEDIA in Europe. They enable brands to have great visibility and help then drive more traffic to their online and offline selling points.

    Development of PARTNERSHIPS aiming widespread media coverage (France & Spain & Italy):

    - launch of new products
    - launch or pre-launch of albums of international/national artists
    - launch of limited collections/ capsule collections in the fashion industry
    - development of co-branded products
    - production and broadcasting of exclusive brand content

    Prospection of Entertainment, Retail and Music companies & Media Agencies (Spain & Italy) :

    -establishing (Communication & Marketing Directors) and managing event partnerships in the Entertainment, Retail and Music Sectors
    -Media Agencies including Aegis Media, Havas, Omnicom MediaGroup, Universal McCann

    Management of DIRECT MARKETING services for the brands (Europe) :

    -e-mail marketing campaigns,
    -sampling marketing campaigns (possibility for brands to insert a sample or a leaflet in the pakages while targeting a particular audience)

    Development of COMMUNICATION TOOLS:

    - presentations
    - B2B website
    - Rosebuzz magazine (Copy Editor English version)

  • Meltwater Group - Account Manager (France & The Netherlands)

    San Francisco 2009 - 2011 - Management of a varied portfolio of around 120 clients
    - Managing client relations, providing consultative and analytical media services to existing clients
    - Advise and collaborate with clients on strategic media monitoring (competitors, sector or products trends, company image)
    - Negotiating contracts up for renewal with a focus on up-sale, cross-sale with different departments, multiple year deals or turn churn
    - Prospecting and identifying strategic online information for potential clients

  • JEF Limited (Hong Kong) - Sales Executive

    2009 - 2009 - développement de marchés (Australie, Pays Bas, Amérique Latine)
    - prospection clients
    - communication et participation à des salons
    - amélioration du site Internet

  • Euromed Management - Coordinatrice du Marketing International

    2008 - 2008 - promotion des programmes MBA et EMBA
    - communication avec les médias
    - recrutement d'élèves étrangers
    - Networking et organisation d?évènements
    - mise en place de nouveaux supports de communication
    - mise à jour du site Internet

  • EsMADRIDtv - Traductrice

    2007 - 2008 Traduction (espagnol - francais) de textes culturels

  • Radio Classique (Groupe LVMH) - Stagiaire

    2007 - 2007 - envoi des communiqués de presse
    - communication externe : suivi de newsletter

  • Chambre de Commerce Européene en Chine (Pékin) - Stagiaire

    2005 - 2005 - Coordination et publication du « Position Paper » (publication de la Chambre récapitulant les stratégies et les besoins de 25 secteurs d?activité) et du « Business Directory »
    - Mise à jour et développement du site Internet

Formations

  • Université Complutense De Madrid UCM (Madrid)

    Madrid 2003 - 2008 Publicité et Relations Publiques

  • Lycée Francais De Pékin

    Pekin 2000 - 2002

  • Lycée Français De Madrid (Madrid)

    Madrid 1998 - 2000

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