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Sophie BOESPFLUG - POGGIO

SINGAPOUR

En résumé

Installée à Singapour depuis peu, je suis à l'écoute de nouvelles opportunités en marketing et communication sur ce marché.

Mes compétences :
Adaptability
Dinamica
dynamique
Enthusiastic
Flexible
International
Internazionale
Microsoft Project

Entreprises

  • Silhouette France - Marketing & communication Manager

    2011 - maintenant

  • Cartier Parfums-lunettes Italy - Trade Marketing Manager

    2008 - 2010 • Definition and management of new products’ launches and national trade campaigns
    • Management and follow up of communication and marketing budgets (4M€)
    • Negotiation with main key accounts to define optimized trade plans
    • Development of incentive activities challenges sell-in and sell-out
    • Support to the sales team providing them with the adapted and relevant presentation and incentive tools
    • In charge of the new products presentation, formation and sales follow-up for the Italian Cartier boutiques
    • Management of 2 product managers

  • Groupe CAT - European marketing project manager

    Boulogne Billancourt 2004 - 2006 European Projects Manager in charge of the development of associated services dedicated to automotive networks
    • Definition of the products’ offer and tariffs strategy.
    • Creation of new and innovative sales supports: E-catalogues, web site, online orders.
    • Growth of 20% of the turnover of the associated services developed within the catalogues.
    • Search of new suppliers for innovative products to be included within catalogues as well as technical and profitability studies.
    • Launch of the E-catalogue’s project in the UK

  • Groupe CAT (ex Renault) - Operational Marketing Manager

    2000 - 2004 Marketing & Communication Manager for the Vehicle Logistics Division.
    • In charge of the marketing plan and of the budget of communication (€150K).
    • Support the sales team providing them with relevant and customised marketing tools.
    • Carry out market studies and develop customers’ satisfaction surveys with the associated corrective actions plan.
    • Organisation of trade fairs, public relations events and workshops’ opening days.
    • In charge of the external communication, management of the editing of the bimonthly magazine dedicated to clients

  • Groupe CAT UK (ex Renault) - Marketing & Quality manager

    1997 - 2000 Marketing & Quality Manager, directly liaising with the top management
    • Local co-ordinator of the European marketing team aiming to the completion of the CAT Group’s marketing strategy. In charge of the implementation of the marketing plan and of the control of the communication budget (€100K).
    • Definition and management of various market studies and customers’ satisfaction surveys.
    • Improvement of external press relationships with targeted supports via the management of a free lance.
    • Achieved organisation of several major corporate and public relations events, awarding of 2 business awards “International Freight Weekly” Awards.
    • In charge of the development and animation of the Total Quality Management strategy in the UK

Formations

Réseau

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