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Sophie CAPOROSSI

PARIS

En résumé

17 years experience in media marketing with market leaders
A career that demonstrates dedication to the media and advertising sector, innovation and new technologies
Strong skills in media strategy to improve audiences and advertising revenues growth
A proven management experience based on personal values, talents appreciation and a great sense of responsibility.


Mes compétences :
Management
Marketing

Entreprises

  • Freelance - Media Marketing Consultant

    2012 - maintenant . Conduct strategic researches for media companies to strengthen the loyalty, rise the audience and develop the revenues.
    . Optimize the media plans for the advertising to maximize the return on their advertising investment and help them to increase their knowledge of their target audience.
    . USA Correspondent for SNPTV
    Enthusiastic about sharing immersion in the American media and advertising universe with the French TV market
    Weekly report on the American broadcasters and advertising
    snptv.org/actualites/actualites_fla.php?id=1294

  • TNS SOFRES - Media Department Deputy Director

    Montrouge 2011 - 2012 Dedicated to reinforce the leadership of the company in the media marketing researches
    • Business Development
    • Management
    Managed and mentored 15 media and advertising research specialists
    • Marketing research
    Main fields of expertise: audience measurement and understanding, content innovation and development, market tracking, satisfaction customer tracking, brand equity, media and advertising effectiveness researches

  • 20 Minutes - Marketing and Communications Manager

    Paris 2006 - 2011 Proud to assist the double digits growth of this start-up becoming the first read daily newspaper by increasing and sustaining its revenues
    • Audience development
    • Innovation in Editorial Content
    • Operational Marketing
    • Communications from 2009

  • Clear Channel France - Marketing Development Manager

    Boulogne Billancourt 2001 - 2006 Developed day to day my taste of the challenge, the innovation and the ability to organize with new technologies and new tools
    • Assisted to create a new kind of products, the first geomarketed billboards network
    • Delivered geomarketing surveys
    • Conducted project management: sales intranet, clients extranet, mediaplanning tools, EDI exchange
    • Led the first optimization of Yield Management
    • Managed 3 people

  • Metrobus, Publicis Group - Statistical Research Associate

    1995 - 2001 Provided a new kind of information to the Managing Director and the Sales Management
    • Set up a geomarketing office
    • Conducted geomarketing and statistical researches
    • Led the development of the datawarehouse
    • Managed a cartographer

Formations

Réseau

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