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Sophie LAURINO-PATISSON

PARIS

En résumé

-Management of the whole merchandising development for the permanent valorisation
-40 internal interlocutors - over 14 clients/signboards - 5000 POS
-Direct relationships, search and negotiation with clients, architects, suppliers and international merchandising teams
-Accountable for a 3M€ merchandising budget
-Responsible for the stocks and the presentation of the material in stores
-In charge of special project: Pilot of transversal projects - Category management (Carrefour/coloration/skin care)

MAKE UP
-Organisation of make up updates for Maybelline and L’Oreal Paris launches (1600 units) 2/3 times a year
-Conception of the new colour version strips for make up units with the international merchandising team
-Development of the new valorisation for Maybelline and L’Oreal Paris (wall units and open sell systems)

COLORATION
-Development of a new tray system compatible with L’Oreal Paris, Garnier and Schwarzkopf
-Category management : successful test of implementation by colours and elements of communication
-Implementation of swatches and trays for 700 point of sales

SKIN CARE
-Search and adaptation of new strips for branding - complexity of configuration in stores
-Installation of the new corporate strips in the flagship L’Oreal Paris
-Test of the new Dermo wall unit for L’Oreal Paris

CORPORATE
-In charge of the L’Oreal Paris flagships/stands implementation - from the creation to the installation (6 stands in 2006)
-Creation of a new Flagship/corner for Maybelline

Entreprises

  • L'Oréal Suisse - Merchandising manager for L'Oréal Paris, Garnier and Maybelline NY

    PARIS 2006 - maintenant
  • L'Oréal France - Merchandising Manager for Maybelline NY

    PARIS 2004 - 2005

Formations

  • Ecole Supérieure De Gestion (Paris)

    Paris 2001 - 2003 Marketing and International Trade - Major in Luxury Management

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