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Sophie LECLERC BLAZERE

LYON

En résumé

Expert in Marketing Communications
Brand Management and strategy implementation
Variety of industrial sectors: Automotive, Heating Ventilating, Air Conditioning
International working environment.

Mes compétences :
Communication
Communication - Marketing
Evénementiel
Export
International
Marketing
Marketing opérationnel
Mobilité

Entreprises

  • UTC Building & Industrial Systems - Marketing Communications Manager HVAC Europe

    2015 - maintenant - Dual Branding Management Carrier & Ciat
    - Implementing the Mkg com plan for both brands in Europe territorries
    - Promotion of brands , products and services with dedicated on line and off line tools
    - Specific event implementation
    - PR management
    - Budget responsabilty
    Team management including 6 persons.

  • Carrier - Marketing Communications Manager Carrier HVAC Europe

    Montluel 2013 - 2015 Restructuring the Mkg Com department including team and strategy
    - Worldwide project management
    - Implementing the Mkg Communication plan for products and services
    - Creation of dedicated online and offline communication packages
    - PR communication management
    - Online strategy for countries websites
    - Implementation of a dedicated branding campaign
    Management of 3 persons.

  • Renault Trucks - Marketing Manager Used Trucks EMEA

    Saint-Priest France 2012 - 2013 - Re-Marketing plan owner: strategic and packaged offer management
    - Communication manager of “Truckplus” Franchise (Used Trucks Label)
    - Internal Communication and Web editor Manager

    Management of two persons
    Territories : Europe, Middle East, Africa

  • Renault Trucks - International Communication Manager

    Saint-Priest France 2010 - 2012 - Drive and coordinate local Marketing plan
    - Brand Identity deployment
    - Product and Soft offer Communication kit creation (Print and videos)
    - Sales and Aftersales Incentive Challenge
    - Customer Events Management
    - Publication Manager: magazine, newsletter, web site, corporate brochure

    Management of one Communication Manager Junior

    Territories: Latin America, Middle East, Russia / Ukraine, Asia, Africa

  • Renault Trucks - International Promotions & Sales Tools Manager

    Saint-Priest France 2008 - 2010 Creation of sales tools method and training
    Implementation of local CRM
    Communication kit creation to support product and service launches

  • Renault Trucks, Groupe Volvo - Communication Coordinator, France

    2003 - 2008 - In charge of managing
    Publicications : Consumer magazines
    Digital support: Renault Trucks France Internet website
    National Events
    Media strategy
    Corporate Sponsorship deployment (Lafarge, Olympique Lyonnais)
    Press Coordinator.
    Territory : France, 150 dealers

Formations

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