LEAD & CHALLENGE THE DIGITAL TRANSFORMATION, INTERNATIONAL LEVEL (social media, content marketing, mobile, automation marketing, retention & engagement management, customer experience management)
• Lead Innovation ( Creative design thinking ) prototyping
• Brand awareness & Revenue & Profit optimization in 30 countries on and off-line.
• Rejuvenate audience and customers- Digital Mom chaser & scrutinizer (highest spender of the family for everyday goods !)
• Creator of Marketing Relevance & customer journey to improve business performance and customer retention
• Lead multi-cultural teams and projects
• Foster a culture of best practices sharing & constant improvement, provide case studies and best practices around the world.
Persona obsessed - Marketing & client passionate - product "augmented" creator -
Specialties: Innovation / Intrapreneur / Digital & Direct marketing/ International/Customer marketing/ e-mailing/ Acquisition / Retention / Integrated marketing /creative solutions /branding, CRM
Company The Reader’s Digest Association, a Direct Marketing Company (book, magazine, video, music publishers & Multi-channel company – Health, cooking, hiking, jewelry catalog) operating in 70 countries- 77 magazines - 50 locals, the most read magazine in the world. $2Mds revenues, 20 M Orders, 100 millions Readers.
Blog/Curation : http://www.scoop.it/t/i-like-marketing-and-you
Mes compétences :