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Sophie SAARTAVE

ISSY LES MOULINEAUX

En résumé

Creative and self-motivated individual with good experience in communication and marketing, I aim to work for innovative brand.

I have experience implementing social media strategies and being in B2C & B2B organizations, from the fashion and FMGC industry to the professional services sector.

Mes compétences :
Publicité
Conseil
Communication
Gestion de projet
Merchandising

Entreprises

  • Marcel Agency - Community Manager

    2015 - maintenant My main assignements for the French Retailer Intermarché :
    - Elaborate and implement a social media strategy
    - Managing and developping editorial content on social media platform (Facebook, Twitter, Instagram, Pinterest)
    - Lauching and managing two new social media platform (Pinterest and Instagram)
    - Answering customers complaint and demand
    - Day-to-day curation content and writing effective content for a Company
    - Monitoring tools for managing conversations and report on metrics

  • LULL PARIS - Community Manager

    2011 - 2011 My objectives : an e-buzz marketing Campaign

    - Supporting the launch of the brand on the internet : generation of a buzz using community management & social network techniques (Twitter, Facebook) and SEO (Google Adwords and Analysis)

  • BCMW Consulting Firm - Marketing Junior Analyst

    2011 - 2014 From a diagnosis of a client request, my objectives are to:

    - Elaborate a case-study (sales data collection, sales performances indicators highlight as Cross Tabulation) for highlighting a list of recommendation
    - Present in front of the client the marketing research results
    - Validate the action plan & settle the “cahier des charges” with the client
    - Implement a testing phase

    → Clients in charge so far: Charal, Harlequin, Delifrance France/Belgique, LDC

  • COURT CIRCUIT Advertising Agency (CA: 21 M€) - Account Manager Assistant

    2009 - 2010 For a portoflio of 15 brands FMCG/Fashion/DIY, my objectives:

    - Coordinating production of advertising tools (billboard, leaflet, brochure, pos…)
    off-line benchmarking & peer marketing watch
    - Executing community management & social network campaigns (Twitter, Facebook)
    - Measuring visitor rate/connexion thanks to SEO (Google Adwords and Analytics)
    - Promoting Events: Windows 7 launching cocktail

  • UNICOR TOYS - Toys Store (CA 30M€) - Store designer junior manager

    2008 - 2008 My Objectives : Strenghting leadership position against a new competitor

    - Impleting a new marketing strategy targeting children as the new prescriber
    - Creating a new store shopping experience to increase impulsive purchase
    - Managing a team of 10 persons to achieve the store merchandising planning
    - Results: +20% sales increase at the store re-opening,
    customer survey: +80%satisfaction
    Prescriber Testimony: "Mummy, this is Children’s Dream World!"

Formations

  • Pau Business School

    Pau 2008 - 2010 International Master in Management

    International Marketing Strategy - Advanced classes Marketing Strategy (B), International Marketing (B+)

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