Rueil-Malmaison
Senior Marketing Manager with 13 years of FMCG Marketing experience leading global and local brands
Full expertise in brand development (strategic planning, brand crafting and positioning, innovation roadmap, communication development) and in brand activation into local markets (go-to-market strategy, media and activation plans, trade marketing)
Enthusiastic project leader able to achieve complex implementation across multiple countries and cross-functional teams
Business as much as consumer and customer oriented, eager to find truly great insights and innovative answers
Passionate about social brand missions: Signal dental care education program, Lipton sustainability engagement with farmers, Dressings heathier cooking program
Motivated to help individuals to make heathier choices and to develop sustainable behaviours
Responsible manager caring about her team well-being at work, as a driver for better collective performance
Mes compétences :
Conception pédagogique
Conception p�dagogique
Études qualitatives
Marketing opérationnel
Management
Ingénierie de formation
Marketing stratégique
Gestion de projet
Risques psychosociaux
Gestion du stress
Études quantitatives
Communication
