Stephane BOURGOIN

En résumé

Entreprises

• Wistiki - Global Sales Director

  2016 - maintenant

• SOUTHERN EUROPE AND MIDDLE EAST SALES MANAGER - Beats by Dr.Dre - Apple

  2012 - 2016 I spent close to 5 years developing Beats business across Europe and Middle East. I was in charge of
  setting up distribution network, managing retailer partnerships, looking after execution, implementation
  and achievement of Beats strategic goals, business revenue, profit and market share targets inside
  Apple eco system.
  
  Responsibilities include:
  
  * National & International management of strategic retailers accounts across area in Southern
  Europe
  * Development of sales (multi channel strategy and experience)
  * Setting of profitability goals, business plans, budget & forecast
  * Driving growth (optimizing current business + new opportunities)
  * Oversee & cultivate retailers and distributors relationship.
  * Create & deliver beats key presentations up to CEO and baord level
  * Analyze dealer and distributor needs, negotiate contracts, strategic plans (NPI, EOL, Demand
  Generation Plans & events)
  * Implementation, execution of Beats marketing campaigns (TV / OOH / Social / Digital)
  * Integrating Beats as a brand new line of products inside the Apple Ecosystem and line up (liaising
  with all Apple teams / training)
  * Being the "Voice'' of Beats inside the Apple world throughout all areas

• Alcatel / Thomson Telecom - EXPORT SALES MANAGER & EASTERN EUROPE DIRECTOR

  2006 - 2012 I had a dual function in Thomson Telecom and then in Atlinks (Alcatel / Thomson joint Venture).
  I started as retail manager in France then moved to a new role as Sales Manager for Middle East Area +
  managing Sales team in Eastern Europe countries (based in Paris / Hong Kong)
  
  Responsibilities include:
  
  * Set up and Management of ``official dealer Network'' for M.E.A. area
  * Acting Sales Manager for MEA zone (Egypt, Syria, Lebanon, Jordan, Palestine, Israel, Kuwait, Dubai,
  Qatar, Bahrain, Saudi Arabia, South Africa, Botswana, Turkey)
  * Acting Director of Eastern Europe Sales team - 4 Area Managers (Poland, Bulgaria, Czech Rep.,
  Romania...)
  * Set up of strategies / business plans / targets for all areas under supervision
  * Knowledge of local constraints (legal / technical / customs) for MEA territories
  * Definition of roadmaps with Hong Kong office and Chinese vendors
  * Support and field follow up of every dealer (sales, supply chain, marketing, training, forecasting)
  * Presence on all International trade fair (CES in Vegas, Hong Kong fair)

• Sennheiser - KEY ACCOUNT MANAGER RETAIL & PRODUCT MANAGER

  Ivry Sur Seine 1999 - 2006 Key account management & Marketing experience in C.E.
  * Pan European management retail (Carrefour, Auchan, Fnac, Boulanger, King Fisher Inc.)
  * Negotiation, ranging, animation of business in close relation with buyers
  * Annual contracts negotiation at Pan European level ;
  * Management of the sales team for the French market (key accounts only)
  * Set up / management of promotional operations for retail on the French market
  
  Product Manager for retail headphones & Professional headsets
  
  * Member of « Product Team », in charge of creating new lines of products
  * Market analysis, definition of trends and needs on the market
  * Set up of pricing, lines, design, packaging, launching strategy, study of the competition ;
  * Definition of marketing mix / sales promotion and communication for the French market. ;
  * Product and marketing expertise.

Formations

• Ecole Supérieure De Vente (Sup De V)

  St Germain En Laye 1997 - 1999 BAC + 5

• SUP DE V

  St Germain En Laye 1997 - 1999

• EGC Lille Métropole

  Lille 1992 - 1995 Bac +3

Réseau

• Christian DE CLARENS

• Emilie TOUFFLET

• Kévin MONNERON