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Stephane BOURGOIN

LA FERTE-ALAIS

En résumé

Goal achiever and team management expert
Distribution strategist and recognized specialist in retail distribution across EMEA and APAC territories (Southern Europe, Middle East, India, China...)
15 years experience in retail and export markets acquired among the most powerful companies and brands (Apple, Beats)
Sales / Marketing and Channel expertise
Efficiency, persuasion and integrity with strong brand commitment and ability to deliver out of the box solution
"Leaders create vision. Regular managers create goals"

Mes compétences :
Global Sales Director
International Sales team Management
Retail Specialist (Europe / Middle East / Asia)
Merchandising and Channel specialist
Marketing experience
Distribution Strategy specialist
International Account Management
International Distribution Specialist
European Retailer Management
Distribution Network set up
Business Development
Recruitment and team set up
Audio and brown goods

Entreprises

  • Wistiki - Global Sales Director

    2016 - maintenant
  • SOUTHERN EUROPE AND MIDDLE EAST SALES MANAGER - Beats by Dr.Dre - Apple

    2012 - 2016 I spent close to 5 years developing Beats business across Europe and Middle East. I was in charge of
    setting up distribution network, managing retailer partnerships, looking after execution, implementation
    and achievement of Beats strategic goals, business revenue, profit and market share targets inside
    Apple eco system.

    Responsibilities include:

    * National & International management of strategic retailers accounts across area in Southern
    Europe
    * Development of sales (multi channel strategy and experience)
    * Setting of profitability goals, business plans, budget & forecast
    * Driving growth (optimizing current business + new opportunities)
    * Oversee & cultivate retailers and distributors relationship.
    * Create & deliver beats key presentations up to CEO and baord level
    * Analyze dealer and distributor needs, negotiate contracts, strategic plans (NPI, EOL, Demand
    Generation Plans & events)
    * Implementation, execution of Beats marketing campaigns (TV / OOH / Social / Digital)
    * Integrating Beats as a brand new line of products inside the Apple Ecosystem and line up (liaising
    with all Apple teams / training)
    * Being the "Voice'' of Beats inside the Apple world throughout all areas
  • Alcatel / Thomson Telecom - EXPORT SALES MANAGER & EASTERN EUROPE DIRECTOR

    2006 - 2012 I had a dual function in Thomson Telecom and then in Atlinks (Alcatel / Thomson joint Venture).
    I started as retail manager in France then moved to a new role as Sales Manager for Middle East Area +
    managing Sales team in Eastern Europe countries (based in Paris / Hong Kong)

    Responsibilities include:

    * Set up and Management of ``official dealer Network'' for M.E.A. area
    * Acting Sales Manager for MEA zone (Egypt, Syria, Lebanon, Jordan, Palestine, Israel, Kuwait, Dubai,
    Qatar, Bahrain, Saudi Arabia, South Africa, Botswana, Turkey)
    * Acting Director of Eastern Europe Sales team - 4 Area Managers (Poland, Bulgaria, Czech Rep.,
    Romania...)
    * Set up of strategies / business plans / targets for all areas under supervision
    * Knowledge of local constraints (legal / technical / customs) for MEA territories
    * Definition of roadmaps with Hong Kong office and Chinese vendors
    * Support and field follow up of every dealer (sales, supply chain, marketing, training, forecasting)
    * Presence on all International trade fair (CES in Vegas, Hong Kong fair)
  • Sennheiser - KEY ACCOUNT MANAGER RETAIL & PRODUCT MANAGER

    Ivry Sur Seine 1999 - 2006 Key account management & Marketing experience in C.E.
    * Pan European management retail (Carrefour, Auchan, Fnac, Boulanger, King Fisher Inc.)
    * Negotiation, ranging, animation of business in close relation with buyers
    * Annual contracts negotiation at Pan European level ;
    * Management of the sales team for the French market (key accounts only)
    * Set up / management of promotional operations for retail on the French market

    Product Manager for retail headphones & Professional headsets

    * Member of « Product Team », in charge of creating new lines of products
    * Market analysis, definition of trends and needs on the market
    * Set up of pricing, lines, design, packaging, launching strategy, study of the competition ;
    * Definition of marketing mix / sales promotion and communication for the French market. ;
    * Product and marketing expertise.

Formations

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