A motivated Project Manager experienced in business process improvement through data analysis and actionable insight.
I help Sales and Marketing managers understand and develop their B2B customer base, increase retention and reduce churn in the customer base, and identify profitable new business opportunities - all with the aim of delivering sustainable organic growth to their business.
Specialties:Using B2B data analysis to deliver actionable insight and value to clients.
Data Cleansing, Enhancement, Profiling and Segmentation.
Single Customer View & CRM Integration projects.
Opportunity and Propensity Modelling.
Delivering RoI and Reducing Cost per Acquisition.
Business Process Improvement.
Credit Risk Management across the Customer Lifecycle