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CLAAS
- Chef de projet PAD et CxM
Vélizy
2014 - maintenant
Product Architecture Development
Complexity Management
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CLAAS
- Chef de projet Développement nouveau produit
Vélizy
2012 - 2013
At Management Board's express request, took over the lead on a strategic product development. Directly reporting to Vice President.
Built prototypes, passed ISO 9001 and CLAAS Group maturity audit
Passed Milestone to get the authorization to produce Pre-series
Handed over to dedicated project manager with clear vision of SWOT and action plans
300% satisfecit of Management Board
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CLAAS
- Chef de projet ORGANISATION
Vélizy
2007 - 2009
Secured product development processes
Founder & Head of SAP-Variant Commission (cross-functional organization out of Marketing, Sales, Engineering, Production, Finance, Informatics) steering product developments & market introductions under SAP
After SAP-launch late 2005, malfunctions in the product development/introduction urged to create a SAP-Variant Commission in order to optimize processes, introduce procedures and roll-out knowledge :
Despite resistance to change, understanding & respect of processes were implemented
Creation of a SAP-Release Department (link between R&D, Production and Sales) to secure perenity
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CLAAS
- Responsable Marketing
Vélizy
2006 - 2014
After take-over of RENAULT Ag. by CLAAS, accompanying very intense product development, brand repositioning & international development by creating the factory marketing:
Developed marketing-mix
Developed premium product positioning (at least 2 model changes per year): changing product documentation philosophy, building simulators / mock-ups to demonstrate USP's, pushing benchmarking & third party tests to highlight performance
Improved current and developed future product pricing for the sake of accurate NPV calculation and margin achievements: international farm gate pricing surveys, implementation of pricing tool under SAP-BI
Embedded pricing in the new country management
Developed upstream marketing driving product direction and strategies
In charge of strategic pricing tractors
Set up and coached Market-, Customer- and Competitive AG-Intelligence (now benchmark in the Group)
Developed Ag-machinery expertise for the benefit of Marketing & Validation (RG-Plan), through field & academic research projects on tractor performance
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AFE Carosserie - Truck Business Components
- Responsable Marketing
2000 - 2006
After take-over of Cargo Van by AFE-Carrosserie, elaborated as Group Marketing Manager jointly with the Board of directors, the "Renaissance"-Project (Product, Industrial, Organizational) for CARGO VAN, European leader of industrial bodies in kits
Step 2 - Organizational Axis
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ERP Project Manager (05/04 – 03/06)
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Successful specification & implementation of a new ERP in a very lean structure
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Head of Customer Care Dept. (04/03 – 05/04)
(Sales admin./Logistics /Technical Dpt./R&D)
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Managed the change towards more efficiency in the newly created Customer Care Department,i.e.:
Sales Administration & Logistics :
- Implemented electronic customer database (product/price)
- Streamlined order & info flow from Sales to Technical Department (electronic order taking, 5S)
- Improved quality (lead-times, grouping for transport) and visibility of production plan
- Building up versatility through intensive training
R&D and Technical department :
- Computerization (Office, Inventor), training of users
- Improved productivity / quality through the development of automatic calculation in Excel for the creation of production orders
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Step 1 - Product/Industrial Axis
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Productline Manager & Industrial project manager (09/01 – 04/03)
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Objectives of the CEO of the Holding AFE-Carrosserie
Launch of a new product with an increased price/quality ratio to replace the aging existing line in a very competitive environment and increased customer expectations
Internal Achievements:
o Project Management of R&D, Technical Services, Methods, Purchasing and Controlling
o Creation of the product specifications after establishing customer SWOT and usage profiles, consultation of the European subsidiaries / agents
o Definition and implementation:
- New factory assembly technology (from mechanical attachments to elastic bonding)
- New mounting technique for the customer called "SNAP-FLEX": faster and easier
- New Design (Bio-Edge),
- New product innovations: car type sealing instead of PUR, aluminum frames
- New Processes: new tools and mounting tables, new workflow, operators' training and control, assembly instructions, quality process & control
- New computer system for taking customer orders and execution of production orders
o Monthly monitoring of the development product / project profitability meetings products / milestones
o start serial production in early 2003 (level of investment: 250 K €)
External Achievements:
o Design and production of all the documentation for the European sales force: product descriptions, prices, sales and technical arguments
o Creation and implementation of training products / new technology
o Advertising newspapers, press kits and Innovation Award
o Official presentation to VUL & VI international exhibition (IAA) in September 2002 and Salon Body in April 2003 with very positive feedback with regards to aesthetics, quality, innovation: a milestone in this industry
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European Product Manager (08/00 – 09/01)
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Developed short term product offer and elaborated the long-term product development scheme with synergy-effects within the AFE-C Group (4 companies)
Implemented market & MS-analysis, P&L-calculation
Improved sales efficiency while creating from scratch the entire international sales support in terms
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JUNGHEINRICH
- Chef de produits
VELIZY VILLACOUBLAY
1998 - 2000
Objectifs du gérant de la filiale française:
Revalorisation du SAV classique, porteur traditionnel de marge mais fortement concurrencé
Réalisations internes:
o Re-définition du positionnement clientèle du SAV traditionnel au Service-Clients type automobile: Programmes d’Entretien, Services de Sécurité, Service Environnement, Service Pièces de Rechange, Service de Formation cariste
o Déclinaison de cette politique dans la création (ex-nihilo) de toute la documentation pour les commerciaux et les managers-service: Présentation d’ensemble, Fiches produit, Argumentaires techniques & commerciaux, Parades aux objections clients, Argumentaires concurrence, Logiciel de fixation des prix
o Création et mise en place de la Formation pour la force de vente sous forme de séminaires au siège et de workshops régionaux en succursales
Réalisations externes:
o Publicité dans les journaux, Mailing/Hand out Salons afin de promouvoir ce nouveau concept, et les différents services, actions promotionnelles par Mailings (PdR, Environnement, Contrôle Technique).
o Préparation d’une nouvelle prestation: Management de parc par clef électronique (Contrôle d’accès, formation, entretien etc.)
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PSA-CITROEN DIRECTION MARKETING
- Chef de marchés international
1995 - 1998
Définition et suivi des stratégies de positionnement prix/équipement:
Pour les produits courants (AX, ZX, BX, XM) et les séries spéciales
Pour un segment en France (M1) et pour toute la gamme en Angleterre, Belgique et Portugal :
o Analyse de marché (Presse, Expositions, Base de données) en relation avec les filiales
o Détermination du meilleure rapport prix/équipement dans un souci d’optimisation volume/marge
o Négociation pour la direction Marketing avec les directions commerciales et financière
o Préparation et présentation des reportings de marchés en comité de direction générale
Pour les produits futurs (SAXO, XSARA, PICASSO, BERLINGO)
o Prospectives de marché à 5 ans en terme d’évolution prix/équipement (Airbag, ABS, législation..)
o Définition gamme (Motorisation, Equipement) avec les chefs de produits futurs et les directeurs de projet
o Définition et suivi critique de la stratégie de positionnement de la conception au lancement
o Argumentation des positionnements lors des bilans de rentabilité semestriels
o Présentation des politiques de lancement en comité de direction directement au PDG
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CITROEN ALLEMAGNE
- Chef de projet Logistique (C.S.N.E.)
1994 - 1995
After introduction of the new logistic program "DIALOG", intermediate between IS at Headquarters and operationals at German Subsidiary to optimize processes, introduce procedures and roll-out knowledge
Implementation of a logistic loop (informatics, After-sales, Quality) to ensure latest physical de-protection of cars (Group Quality issue)
