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Stéphane MULLER

Vélizy

En résumé

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Profil & 10 recommandations consultables également sur LINKED IN
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43 ans, marié, 4 enfants, triathlète, trailer
Binational /bilingue français et allemand,
anglais (TOEIC 965), espagnol (intermédiaire avancé)
Maîtrise des outils MS-Office, Paint Shop Pro

Marketing Opérationnel
• Etudes de marché qualitatives & quantitatives
• Cahiers des charges produits européens
• Mise en place nouveaux produits & technologie
• Création outils marketing en support commercial
• Gestion de gamme de produits

Marketing Stratégique
• Définition et mise en œuvre de stratégies marché / produit / prix
• Reportings marché/produit en Comité de Direction Générale (PSA)
• Gestion de projets transverses
• Change Management


Mes compétences :
Change Management & leadership
Change management
Organisation
Management
International
Marketing industriel

Entreprises

  • CLAAS - Chef de projet PAD et CxM

    Vélizy 2014 - maintenant Product Architecture Development
    Complexity Management
  • CLAAS - Chef de projet Développement nouveau produit

    Vélizy 2012 - 2013 At Management Board's express request, took over the lead on a strategic product development. Directly reporting to Vice President.
    Built prototypes, passed ISO 9001 and CLAAS Group maturity audit
    Passed Milestone to get the authorization to produce Pre-series
    Handed over to dedicated project manager with clear vision of SWOT and action plans
    300% satisfecit of Management Board
  • CLAAS - Chef de projet ORGANISATION

    Vélizy 2007 - 2009 Secured product development processes

    Founder & Head of SAP-Variant Commission (cross-functional organization out of Marketing, Sales, Engineering, Production, Finance, Informatics) steering product developments & market introductions under SAP

    After SAP-launch late 2005, malfunctions in the product development/introduction urged to create a SAP-Variant Commission in order to optimize processes, introduce procedures and roll-out knowledge :
     Despite resistance to change, understanding & respect of processes were implemented
     Creation of a SAP-Release Department (link between R&D, Production and Sales) to secure perenity
  • CLAAS - Responsable Marketing

    Vélizy 2006 - 2014 After take-over of RENAULT Ag. by CLAAS, accompanying very intense product development, brand repositioning & international development by creating the factory marketing:

    Developed marketing-mix

     Developed premium product positioning (at least 2 model changes per year): changing product documentation philosophy, building simulators / mock-ups to demonstrate USP's, pushing benchmarking & third party tests to highlight performance
     Improved current and developed future product pricing for the sake of accurate NPV calculation and margin achievements: international farm gate pricing surveys, implementation of pricing tool under SAP-BI
     Embedded pricing in the new country management

    Developed upstream marketing driving product direction and strategies

     In charge of strategic pricing tractors
     Set up and coached Market-, Customer- and Competitive AG-Intelligence (now benchmark in the Group)
     Developed Ag-machinery expertise for the benefit of Marketing & Validation (RG-Plan), through field & academic research projects on tractor performance
  • AFE Carosserie - Truck Business Components - Responsable Marketing

    2000 - 2006 After take-over of Cargo Van by AFE-Carrosserie, elaborated as Group Marketing Manager jointly with the Board of directors, the "Renaissance"-Project (Product, Industrial, Organizational) for CARGO VAN, European leader of industrial bodies in kits

    Step 2 - Organizational Axis

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    ERP Project Manager (05/04 – 03/06)
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     Successful specification & implementation of a new ERP in a very lean structure

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    Head of Customer Care Dept. (04/03 – 05/04)
    (Sales admin./Logistics /Technical Dpt./R&D)
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     Managed the change towards more efficiency in the newly created Customer Care Department,i.e.:

    Sales Administration & Logistics :

    - Implemented electronic customer database (product/price)
    - Streamlined order & info flow from Sales to Technical Department (electronic order taking, 5S)
    - Improved quality (lead-times, grouping for transport) and visibility of production plan
    - Building up versatility through intensive training

    R&D and Technical department :

    - Computerization (Office, Inventor), training of users
    - Improved productivity / quality through the development of automatic calculation in Excel for the creation of production orders

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    Step 1 - Product/Industrial Axis
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    Productline Manager & Industrial project manager (09/01 – 04/03)
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     Objectives of the CEO of the Holding AFE-Carrosserie
    Launch of a new product with an increased price/quality ratio to replace the aging existing line in a very competitive environment and increased customer expectations

     Internal Achievements:

    o Project Management of R&D, Technical Services, Methods, Purchasing and Controlling

    o Creation of the product specifications after establishing customer SWOT and usage profiles, consultation of the European subsidiaries / agents

    o Definition and implementation:
    - New factory assembly technology (from mechanical attachments to elastic bonding)
    - New mounting technique for the customer called "SNAP-FLEX": faster and easier
    - New Design (Bio-Edge),
    - New product innovations: car type sealing instead of PUR, aluminum frames
    - New Processes: new tools and mounting tables, new workflow, operators' training and control, assembly instructions, quality process & control
    - New computer system for taking customer orders and execution of production orders

    o Monthly monitoring of the development product / project profitability meetings products / milestones

    o start serial production in early 2003 (level of investment: 250 K €)


     External Achievements:

    o Design and production of all the documentation for the European sales force: product descriptions, prices, sales and technical arguments
    o Creation and implementation of training products / new technology
    o Advertising newspapers, press kits and Innovation Award
    o Official presentation to VUL & VI international exhibition (IAA) in September 2002 and Salon Body in April 2003 with very positive feedback with regards to aesthetics, quality, innovation: a milestone in this industry

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    European Product Manager (08/00 – 09/01)
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     Developed short term product offer and elaborated the long-term product development scheme with synergy-effects within the AFE-C Group (4 companies)
     Implemented market & MS-analysis, P&L-calculation
     Improved sales efficiency while creating from scratch the entire international sales support in terms
  • JUNGHEINRICH - Chef de produits

    VELIZY VILLACOUBLAY 1998 - 2000  Objectifs du gérant de la filiale française:
    Revalorisation du SAV classique, porteur traditionnel de marge mais fortement concurrencé

     Réalisations internes:

    o Re-définition du positionnement clientèle du SAV traditionnel au Service-Clients type automobile: Programmes d’Entretien, Services de Sécurité, Service Environnement, Service Pièces de Rechange, Service de Formation cariste
    o Déclinaison de cette politique dans la création (ex-nihilo) de toute la documentation pour les commerciaux et les managers-service: Présentation d’ensemble, Fiches produit, Argumentaires techniques & commerciaux, Parades aux objections clients, Argumentaires concurrence, Logiciel de fixation des prix
    o Création et mise en place de la Formation pour la force de vente sous forme de séminaires au siège et de workshops régionaux en succursales


     Réalisations externes:

    o Publicité dans les journaux, Mailing/Hand out Salons afin de promouvoir ce nouveau concept, et les différents services, actions promotionnelles par Mailings (PdR, Environnement, Contrôle Technique).
    o Préparation d’une nouvelle prestation: Management de parc par clef électronique (Contrôle d’accès, formation, entretien etc.)
  • PSA-CITROEN DIRECTION MARKETING - Chef de marchés international

    1995 - 1998 Définition et suivi des stratégies de positionnement prix/équipement:

     Pour les produits courants (AX, ZX, BX, XM) et les séries spéciales

    Pour un segment en France (M1) et pour toute la gamme en Angleterre, Belgique et Portugal :

    o Analyse de marché (Presse, Expositions, Base de données) en relation avec les filiales
    o Détermination du meilleure rapport prix/équipement dans un souci d’optimisation volume/marge
    o Négociation pour la direction Marketing avec les directions commerciales et financière
    o Préparation et présentation des reportings de marchés en comité de direction générale

     Pour les produits futurs (SAXO, XSARA, PICASSO, BERLINGO)

    o Prospectives de marché à 5 ans en terme d’évolution prix/équipement (Airbag, ABS, législation..)
    o Définition gamme (Motorisation, Equipement) avec les chefs de produits futurs et les directeurs de projet
    o Définition et suivi critique de la stratégie de positionnement de la conception au lancement
    o Argumentation des positionnements lors des bilans de rentabilité semestriels
    o Présentation des politiques de lancement en comité de direction directement au PDG
  • CITROEN ALLEMAGNE - Chef de projet Logistique (C.S.N.E.)

    1994 - 1995 After introduction of the new logistic program "DIALOG", intermediate between IS at Headquarters and operationals at German Subsidiary to optimize processes, introduce procedures and roll-out knowledge

    Implementation of a logistic loop (informatics, After-sales, Quality) to ensure latest physical de-protection of cars (Group Quality issue)

Formations

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