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Stephanie KIDDER

CROISSY SUR SEINE

En résumé

Stephanie is a proven leader in managing successful e-commerce and marketing activities for large and small international companies in the IT sector. Currently she is doing consulting work for SaaS and software providers and E-commerce sites (Chronofocus, Nuance, Vibram, commepiedsnus.com, HDS Group, Safeware, Cloud Solutions, Wimi...) helping them with their branding, go-to-market, CRM, E-commerce and online marketing initiatives.

An American, based in Europe, Stephanie speaks French and German.

Specialties: Email Marketing, SEO/SEM, E-Commerce Strategy, Web Analytics, International Marketing and management, Product Marketing, Brand positioning, Cloud Computing, Google Apps, Salesforce, SaaS Integration, Workflow, BPM, Eloqua, Digital River, Email Vision, Mailchimp, Omniture, Google Analytics, Partnership and Alliance development, PR and analyst relations

Mes compétences :
Analytics
Cloud
Cloud computing
COMMERCE
COMPUTING
Digital
E commerce
E-mail Marketing
Email
Email marketing
Emailvision
Google
Google+
International
International Marketing
Management
Marketing
Marketing management
Microsoft CRM
Omniture
Partnership
Product marketing
SEM
Seo
SEO SEM
Strategy
Web
Web analytics

Entreprises

  • Digital Strategy Consultant - E-Commerce and Marketing Expert

    2012 - maintenant Providing interim and transitional product and digital marketing management services. Proven success in leading development and implementation of international go-to-market strategies. Current clients include SaaS and software providers and E-commerce sites.

  • RunMyProcess - Director global marketing

    2010 - 2012 Define and implement worldwide marketing programs to increase revenue and drive customer and partner acquisition for Start-up Company in Cloud Computing.
    - Define brand identity and corporate and product messaging
    - Develop reseller channel, partner and business development activities
    - Design and execute lead generation and nurturing programs
    - Manage press and analyst relations worldwide
    - Build marketing plans and implement campaigns (Email, PR, Social Media, Web, SEO)

  • Pinnacle Systems / Avid Technology - Director E-Commerce Sales and Marketing

    2002 - 2010 Determine and drive worldwide E-commerce strategy for all brands within Avid (Avid, Digidesign, M-Audio, Pinnacle, Sibelius), meeting sales objectives, working with company executives, sales and channel teams to maintain optimum sales mix
    - Manage a global sales & marketing team running email, SEO/SEM and affiliate programs
    - Complete regular analysis of results, optimization of return, sales forecasts and reporting

    OTHER POSTS HELD:
    Senior Manager E-Commerce - EMEA
    Develop and grow direct online sales business. Develop both acquisition and customer retention campaigns. Manage potential conflict with existing retail operation.

    Senior Manager Channel and Partner Marketing - EMEA

    Senior Product Marketing Manager - Digital Home Products - WW
    Develop marketing and sales strategy; define brand product positioning, messaging and increase brand awareness for digital home products. Managed product launches for upwards of 15 new products each year; creating market launch plans for new market product category and developed market requirements for future products

    Business Manager Burning Software and TV Tuners - EMEA
    Establish and implement a coherent strategy to develop the Packard Bell brand online in Europe.

  • OmniSky International - E-Commerce and Online Marketing Manager

    2001 - 2001 Create a presence for OmniSky international on the web and in the wireless space with objective of acquiring customers for the new European service
    - Developed Internet communication strategy, E-commerce and online customer support websites
    - Designed and implemented an online beta test recruitment program for launch of European service (UK and Germany)
    - Managed direct marketing and online advertising activities

  • Packard Bell - NEC Computers International - Web Brand Manager

    1998 - 2000 Mission: Establish and implement a coherent strategy to develop the Packard Bell brand online in Europe.
    - Created and implemented an online presence from scratch, supporting product launches in 11 countries, and put in place online promotions with key partners (Intel, Iomega, Microsoft...)
    - Directed the development and deployment of content management system by external developers to ensure updating and coherency of local content.
    - Recruited and managed four direct reports on European team and indirectly managed eight reports in local offices

  • Internet Way - UUNET France - Web Development Manager

    1994 - 1998 Grow the web development and hosting business and ensure customer satisfaction on delivered projects. Assisted sales and pre-sales teams, managed team of designers and developers.

Formations

  • ESCP-EAP, European School Of Management

    Paris 2001 - 2002

  • Alliance Française

    Paris 1994 - 1994 French

    Full-time French Language studies

  • Humboldt Institut (Konstanz)

    Konstanz 1993 - 1993 German

    Full-time German Language Studies

  • Michigan State University (East Lansing Michigan)

    East Lansing Michigan 1986 - 1991 Finance

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