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Stéphanie ROUX-DUVOUX

Issy-les-Moulineaux.

En résumé

Mes compétences :
Internet
Business development
Marketing stratégique
Médias
Marketing opérationnel

Entreprises

  • Microsoft Advertising

    Issy-les-Moulineaux. maintenant

  • Microsoft - Head of Media Solution MSN

    Issy-les-Moulineaux. 2011 - maintenant Head of editorial monetization in editorial team :
    - Evangelize and support commercial team
    - Conception with creative solution team of brand content deals : main concept, audience, KPI
    - Editorial calendar
    - Follow up of bus dev deals

    Editorial positioning and creation of audience

    Set up of new audience acquisition deals

    Coordination with marketing and PR teams to set up strategic and tactic actions

  • Mondadori France - Closer - Head of marketing and Group Media coordinator

    2005 - 2011 CLOSER MAGAZINE :
    - In charge of the launch on the French Market (June 2005),
    - Manage and plan annual communication budget
    - Web site development driving the budget
    - Set up and manage of brand content deals in cross collaboration with editorial and sales teams and licensing
    - Studies product (feasibility, awareness…) and communication (post-test)

    Evolution in 2007: head of promotion to head of marketing

    MEDIA COORDINATION GROUP :
    - Focus on media investments for marketing divisions in the Group.
    - Negotiation with media agencies and advertising supports to have the best rate

  • Mondadori France - L'Auto-Journal et L'Auto-Journal 4x4 - Head of Promotion

    2003 - 2005 Definition and implementation of marketing strategy /
    - Forecast and management of yearly promotional budget
    - Creation of media plan : radio, billboard, press and partnerships
    - Launch of a new editorial version L’Auto-Journal (March 2004), increase of sales 15%.

  • Mondadori France - Magazine ADDX - Head of Promotion

    2001 - 2003 Participation and implementation of marketing strategy :
    - Launch of this new magazine (2001) : forecast and management of yearly promotional budget
    - Set up the media plan and partnerships, sweepstakes, events…

Formations

Réseau

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