Suzanna PERRIER

En résumé

Entreprises

• Vodafone - Country Manager France Vodafone Automotive

  Newbury 2015 - maintenant

• Coyote System - Senior Manager, Partners & International Business Development

  SURESNES 2012 - 2015 • Business development in charge of international markets (Applications & Retail):
  o Develop the marketing strategy to launch Coyote smartphone apps in France, Benelux, Germany, Poland, Italy and Spain
   Prepare the Business and Marketing plan per country
   Design and push Marketing campaigns
   Manage Public/Press relations & communication agencies
   Create the Database / back office infrastructure
  o Launching Coyote business in Italy, Germany and Poland
   Define GoToMarket Strategy and Business models
   Constitute, hire and manage the local teams ( up to 10 people per country)
   Being the only point of contact between International countries and the HQ in Paris on business, marketing, products and financial topics
   Manage the P&L for mobile phone business in Germany
   Manage the product development to launch in new markets
   Support the local team with the Marketing strategy, PR and after sales
   Create the strategy and implement the back office
  o Investigate the opportunity for Coyote in Russia and Brazil
   Find potential partners and clients
   Study the market opportunities and challenges, learn closely about local competition and potential alliances
   Develop SWOT analysis
   Recommend “Go To Market” strategy with detailed budget
  • Partnership development in charge of mobile operators: Orange, SFR
  o Negotiate deals including commercial agreements and contracts
  o Define of the revenue share
  o Define Go to market strategy
  

• Coyote System - Key account manager - Automotive, Apps and International markets

  SURESNES 2011 - 2012 • Responsible of managing Automotive OEMs, Wireless and Navigation accounts
  o Key accounts: Renault, PSA, Toyota, Parrot, Orange, Navigon, TomTom, Garmin
  o Pre-sales: Customer presentations, definition of product offering, business models and revenue share, identification of technical requirements for integration.
  o Define commercial launch & marketing strategy
  o Contract negotiations
  o Manage product roadmap and lifecycle
  o Create and implement after sales support strategy
  • Support International teams: Italy ,Spain, UK
  o Manage technical support: pre & post sales
  o Manage go to market for new products
  o Product management for new markets
  o The only Marketing and technical point of contact between the countries and HQ in Paris
  o Marketing support: International events, brochures, campaigns
  

• MatiaSat System - Responsable Business Développement

  2010 - 2011 • Marketing
  o Event management (Telematics Munich, Cebit, Milipol)
  o PR, Social Media, Sponsoring events
  o Web: create & manage matiasat.com (manage agencies, project & content development)
  • Business Development
  o Develop the International business opportunities
  o Identify new partners and potential suppliers
  

• FMS Tech. (Systèmes de Gestion de Parcs Roulants) - Responsable Marketing et Commerciale Avant-vente

  2009 - 2010 • Perform SOSTAC, SWOT and GAP analysis in order to influence existing and future product mix, marketing methods and distribution systems
  • Plan and implement marketing strategy: Responsibilities including advertising and PR:
  o Copywriting, design, layout, and production of supporting marketing materials
  o Plan and Implement sales programs and special projects such as trades shows, seminars, and new product promotions.
  o Coordinate PR activities including news and product releases to the media, customer newsletters and maintain relations with industry trade associations
  o Plan and implement the strategy for customer retention and business development.
  o Plan and manage marketing resources according to agreed budgets.
  

• EAS :Electronic Advanced Systems (Telematics and connected objects B2B) - Project Executive Manager (Product/Project management) (Telematics & Connected Devices)

  2006 - 2009 • Responsible for product portfolio: product lifecycle, product development, vendor selection & launch to market
  • Identify opportunities for new products, work with key stake holders internally, meet potential customers, design short/long terms strategic planning
  • Product Launch: Implementation of marketing-communication strategy. Primary contact and spoke-person for product related communications
  • Product Maintenance and market monitoring: system, quality, competition, vendor relations and promotions addressing potential sales declines
  • Create of training materials for existing and new products
  • Develop strategies to broaden product functionality

• EAS (Electronic Advanced Systems) Telematics and connected objects B2B - IT Manager ( Telematics)

  2005 - 2006 • Online: Design, Develop & monitor the company website
  • Network: Design, Implement and manage wireless network
  • Email system: Manage the company mails and all users’ accounts
  • Prepare and present technical presentations and trainings for B2B customers
  • Responsible for Software customization, Database upgrades and system enhancement
  

Formations

• European University

  Geneva 2008 - 2010 MBA

• Damascus University

  Damascus 2001 - 2006 Software Development Engineer
  
  Bac+5

Réseau

• Cécile DAGNIAUX

• Gérald BALANDIER

• Hélène PRADINES

• Marc POWELL-SMITH

• Philippe BERTRAND

• Sébastien LENFANT

• Thomas BABIN

• Vanessa HORTON

• Vincent VIGNAU