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Sylviane FRANCOU

SAN FRANCISCO

En résumé

Seeking new challenges in a position of Media Planner in which my strong interpersonal and organizational skills will have valuable applications.

Mes compétences :
Communication
Europe
Média
Mediaplanning
SAN

Entreprises

  • Universal McCann San Francisco - Global Media Supervisor

    2010 - maintenant

  • Premium SCM - HEAD OF MEDIA DEPARTMENT

    Saint-Sylvain-d'Anjou 2006 - 2010 COORDINATE MEDIA CAMPAIGNS AT THE EUROPEAN LEVEL
    - Manage team of junior media planners / train buyers and planners in proper methods of preparing, evaluating, and implementing media plans
    - Write the final media plans and recommendations for clients
    - Control media costs negotiations
    - Look for innovative ways of promoting clients, and extending their advertising message
    - Identify new advertising opportunities and informed clients
    - Keep current and up-to-date on industry and all available market/consumer information
    - Maintained close relation with clients, creative teams and all media contacts
    - Establish contact with potential new clients and contribute to run at a healthy profit

  • Premium SCM - ADVERTISING MEDIA PLANNER

    Saint-Sylvain-d'Anjou 2003 - 2005 - Conducted and scheduled media strategies
    - Coordinated placements for ads on all supports: TV, Radio, Print, Digital, Poster, Cinema
    - Established the buying strategies for optimized media performance
    - Managed daily media purchase during all the campaign
    - Analyzed tracking results
    - Delivered client reporting
    - Updated information on market evolution and instructed clients
    - Conducted media survey over specific competitors

  • Festival du Nouvau Cinema de Montreal - ASSISTANT PRODUCTION – ADMINISTRATION DEPARTMENT ASSISTANT

    2002 - 2002 BUDGET PLAN ORGANIZATION FOR THE FESTIVAL
    - Controlled and maintained budget on each project
    - Acted as a liaison with production and administrative departments
    LOGISTIC MONITORING
    - Organized reception for VIPS invited by the Festival
    - Hired and coordinated outside contractors on diverse logistic tasks
    EVENT PROMOTION
    - Promoted the Festival in the hotels and restaurants of the city (Montreal)
    - Participated in selling advertising space for FCNM publication

  • Prisma Presse - JUNIOR OFFICER STUDY – ADVERTISING SERVICE

    Gennevilliers 2001 - 2002 PROMOTING PUBLICATIONS TO ADVERTISERS
    - Prepared marketing supports for advertising sales managers
    - Conducted market research on publication competitors (qualitative and quantitative)

  • CPM France - ASSISTANT CLIENT SERVICE MANAGER

    Issy les Moulineaux 2000 - 2001 FIELD COORDINATION FOR ‘SWARTZKOPF’
    - Supervised Field sales Representatives and animations on point of sale
    - Supported logistics monitoring and participated in recruitment
    - Established reporting and kept clients informed

Formations

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