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ClearKarma Group
- CEO
2010 - maintenant
MISSION
Protecting brands and clients through global traceability from the food growers to the consumer
www.clearkarma.com
COMPANY OVERVIEW
ClearKarma offers smart food choices and helps food industrials and food service companies protecting brands through global traceability from the food growers to the consumer. ClearKarma delivers a Realtime Food Information Platform, which will impact the food information industry.
With the EU-Regulation 1169/2011, by December 13th 2014 the food industry must disclose certain food facts like 14 main allergens or mention of origins. This requires the complete relabeling of all pre-packed and non-prepacked foods in the EU including restaurants, catering and all eCommerce companies selling food:
* New food labeling standards are difficult to follow/comply with
* Integrating many sources of food information quickly across the entire food supply chain is a challenge
* Increasing number of people with allergies and special diets want to know what’s in their food
* Higher risk of lawsuits
* Problems of food safety/liability can be costly. Businesses risk fines/loss of revenues of up to e.g. 600,000 Euros in Spain.
We deliver end-to-end traceability across the entire food supply chain along with an easy way for the suppliers and restaurants to update/display food information over portals, so our end customers can check out allergens and special diets like: Vegetarian, Vegan, Kosher, Diabetic, and much more in the meals that they are planning to eat.
>> Therefore we create value for producers, consumers and distribution partners and encourage you to join us!
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Master Lin HandelsGmbH
- Business Development Manager
2010 - 2010
(freelance assignment)
- Restructuring of internal Processes
- Restructuring of Sales and Marketing processes
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Emarsys eMarketing Systems AG
- Client Services Director
2009 - 2010
Development of an agency for Email Marketing within the emarsys Group (Leading European Email Marketing SaaS):
- Set-Up and Management of a team in charge of client relations and services (B2B).
- New definition of processes and structures for Sales, Account Management, Consulting, Training and Support.
- Responsible for the strategy and set-up of an international CRM, Sales force Automation and
- Knowledge Management platform across the emarsys Group.
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Morgengold Frühstücksdienste GmbH
- Franchisee
2006 - 2008
Franchisee for Morgengold Frühstücksdienste GmbH in Vienna and Lower Austria. Main responsibilities: Sales and marketing, co-operations, HR, finance, logistics of deliveries.
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Exact International B.V.
- Marketing Manager - Central Activities
2005 - 2006
- Design and follow-up of Key Accounts-Marketing Plan
- Planning and organisation of major branding events with e.g. Gartner, IDC, Forrester.
- Networking strategy: Management of the global Economist Corporate Network membership and centrally developed activities with Chambers of Commerce.
- Lobbying approaches: Finding door openers to approach influencers like analysts and journalists to increase brand awareness.
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Streetforward.com
- Co-founder of award-winning eCommerce-platform
2004 - 2008
- Conception of an innovative music distribution platform incl. businessplan;
- All Marketing/PR activities: Product Management, PR launch, 1:1 marketing;
- Partner acquisition and relationship management (independent labels and designers).
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Mobilkom austria AG & Co KG
- CRM Manager - Strategy & Segment Management
2002 - 2005
- Conception/implementation of a Cross-Selling Life-Cycle Management and automatisation from campaign processes in all communication channels;
- Conception, implementation and analysis of Cross-Selling campaigns for mobile commerce, fun/gaming and information services;
- Work contribution to customer touchpoint (process-)integration and profiling projects.
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SHS-VIVEON AG
- Consultant – CRM and Data Warehouse
2001 - 2002
- Conception and implementation of standard CRM campaigns with an eMarketing automation tool and on-site coaching of the marketing managers;
- Relational database modeling for the development of a contact management tool;
- Project Management of CRM Research within the insurance and travel industries.
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KPMG Consulting AG (now Bearing Point)
- Consultant – eBusiness/CRM for Financial Services
2000 - 2001
- Financial Process Engineering and Change Management (intranet communication);
- Database development for specific corporate tax and financial calculations;
- Prototype for an insurance web-portal managed via a Content Management solution.
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Allegro Group Ltd
- Junior Brand/Product Manager
1998 - 1998
(Allegro Group Ltd, excl. distributor from Procter & Gamble, Ferrero and Oatfield)
- Operational activities (market research, sales planning and marketing controlling);
- Relaunch of the Oatfield brand (strategy and new packaging);
- Trade-marketing and business development of Oatfield in France.
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AXA
- Diverses fonctions
Nanterre
1997 - 1999
internship
AXA Colonia
July 1999 – April 2000 (10 months)
Integration Office of AXA Colonia-Albingia merger for McKinsey and
COLOGNE (DE) within the AXA-Group Synergies Department in AXA GIE
PARIS (FR) European best practises report of M&A integration at AXA for strategy, corporate communication
but also for integration of HR, sales networks, products and processes.
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Junior Financial Analyst
AXA Colonia Kapitalanlagegesellschaft GmbH
January 1999 – March 1999 (3 months)
COLOGNE (DE) Funds performance and cash-management reporting.
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Project Coordinator - Product Development Edit
AXA Corporate Solutions
Public Company; 1001-5000 employees; Insurance industry
January 1997 – July 1997 (7 months)
(Paris FR)
- Market study and conception of a new service tailored to large businesses.
- Coordination of all kick-off workshops to create this new service (120 experts involved).
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Irish Consumer Company
- Sales Representative
1995 - 1995
Distribution of Irish-made stationery products in Dublin.
