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Talvard DAMIEN

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En résumé

Mes compétences :
Chinese
E commerce
Market research
Brand Management
Direct Sales
Logistics
Marketing
China
Social Media
Trading in China
Customer Relationship Management
Airline industry
Tourism Industry
History
Topography
Sales management
Commercial developpement
Aviation
Projects
Travel
E-business
B2C
Gestion de la relation client
Management
B2B

Entreprises

  • Air France KLM Greater China - Direct Sales Manager

    2007 - maintenant Commercial management:
    - Commercial action plan & forecast, distribution channels & KPI monitoring.
    - Coordination between headquarters and sales teams in 9 cities, functional reporting.
    - Implementation of a national call center servicing 220 corporate contracts for 2 brands.
    - Fusion and closing of 6 cities' counter sales office.
    - De-localization of web servicing & maintenance with foreign subcontractor.
    - Customer satisfaction: service quality surveys, mystery shoppers, improvement plans.
    - Budget optimization, 530 K€ / year + ROI follow-up.

    Direct sales, marketing & e-business:
    - Development of E-business, roll-out of new online services, ancillaries, special offers.
    - Social Media : launch, supervision of corporate profiles on Chinese social media & Facebook, Bbs & Kol seeding.
    - Co-branding & partnerships, metasearchers, group sales platforms, online games.
    - E-Payment project supervision involving headquarters & local PSP, online and mobile sales.

  • Air France Shanghai - Direct Sales Manager, Shanghai & Central China

    2003 - 2007 - Developed & managed a corporate portfolio 150 contracts, direct & via agencies (€ 6 mio p.a.)
    - Managed a team of 5 local sales : regional corporate call center, front-desk sales, outdoor sales
    - Coaching of the sales team : approval of training plans, checking of quality standards
    - Management of 5 sales representatives central China, personalized appointments with VIP customers
    - Reporting: key performance indicators, monthly reports, commercial presentations
    - Corporate sales strategy: dissemination of corporate policy and strategy to the markets + feed back
    => Managed a sales team and achieved targeted quality and commercial objectives.
    => Earned the loyalty of key decidors on Shanghai & central China market.

  • SDV Shanghai (Groupe Bollore), Forwarding Company - Sales Executive, Shanghai, Zhejiang, Jiangsu

    2001 - 2003 - Maintained current accounts and developed new traffic in Shanghai area.
    - Advised Customers, maintained good relationships, personally followed special shipments (perishable goods, international removals, garment on holders, sea-air shipments)
    - Active participation in client portfolio merger process following to the takeover of Geiss Co, Germany.
    => Generated a gross margin of 3 times my cost. Participated in business extension. Negotiation & decision with local customers and overseas stations for complex operations.

  • Evergreen Industries Group, Ningbo, China - Product Manager

    1999 - 2001 - Selected new products in factories and trade fairs. Developed new design. Market studies.
    - Managed a team of 5 designers. Developed packaging and manuals. Designed & produced catalogues
    - Managed the setting-up of 2 show room of 1200 m2. Supervision of a team of 10 workers
    => Integration in a Chinese Group & in Chinese business environment: managed a team of 6 employees. Improved working methods and organisation in a growth context. Daily communication with factories & quality.

  • Leroux S.A., Orchies, France - Beijing Liaison Officer

    1998 - 1998 - Formulated Questionnaires about taste and packing and recruited panel of respondents. Translated and analyzed questionnaires once filled.
    - Looked for potential partners regarding Joint Ventures.
    - Analysed the competitors’ distribution in 5 cities: price, product, promotion & advertising.
    => Study followed by proposition of adaptation of the product in the Chinese Market. Advised on distribution and local implementation.

Formations

  • Project Management Institute PMI (Singapore & Beijing)

    Singapore & Beijing 2011 - 2011

  • Shanghai International MBA By ENPC Paris School Of Management (Shanghai)

    Shanghai 2006 - 2008 MBA, ENPC Paris School of Management, Shanghai Tongji University

    This MBA Program followed in Shanghai allowed me to work on researches with high-level Chinese professionals, understand the influence of Chinese education system on co-worker's attitude & thinking process, extend my prof. network. Validation of my managerial ability in Chinese environment. Highest scores in corporate behavior, marketing, sales strategy. Graduated with B+ ('very good') grade.

  • ECOLE SUPERIEURE DE COMMERCE EXTERIEUR

    Courbevoie 1994 - 1998 International Business School. Major Logistics & Marketing. German, Chinese, English

    Exchange program in Germany & China

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