Talvard DAMIEN


En résumé

Mes compétences :
E commerce
Market research
Brand Management
Direct Sales
Social Media
Trading in China
Customer Relationship Management
Airline industry
Tourism Industry
Sales management
Commercial developpement
Gestion de la relation client


  • Air France KLM Greater China - Direct Sales Manager

    2007 - maintenant Commercial management:
    - Commercial action plan & forecast, distribution channels & KPI monitoring.
    - Coordination between headquarters and sales teams in 9 cities, functional reporting.
    - Implementation of a national call center servicing 220 corporate contracts for 2 brands.
    - Fusion and closing of 6 cities' counter sales office.
    - De-localization of web servicing & maintenance with foreign subcontractor.
    - Customer satisfaction: service quality surveys, mystery shoppers, improvement plans.
    - Budget optimization, 530 K€ / year + ROI follow-up.

    Direct sales, marketing & e-business:
    - Development of E-business, roll-out of new online services, ancillaries, special offers.
    - Social Media : launch, supervision of corporate profiles on Chinese social media & Facebook, Bbs & Kol seeding.
    - Co-branding & partnerships, metasearchers, group sales platforms, online games.
    - E-Payment project supervision involving headquarters & local PSP, online and mobile sales.
  • Air France Shanghai - Direct Sales Manager, Shanghai & Central China

    2003 - 2007 - Developed & managed a corporate portfolio 150 contracts, direct & via agencies (€ 6 mio p.a.)
    - Managed a team of 5 local sales : regional corporate call center, front-desk sales, outdoor sales
    - Coaching of the sales team : approval of training plans, checking of quality standards
    - Management of 5 sales representatives central China, personalized appointments with VIP customers
    - Reporting: key performance indicators, monthly reports, commercial presentations
    - Corporate sales strategy: dissemination of corporate policy and strategy to the markets + feed back
    => Managed a sales team and achieved targeted quality and commercial objectives.
    => Earned the loyalty of key decidors on Shanghai & central China market.
  • SDV Shanghai (Groupe Bollore), Forwarding Company - Sales Executive, Shanghai, Zhejiang, Jiangsu

    2001 - 2003 - Maintained current accounts and developed new traffic in Shanghai area.
    - Advised Customers, maintained good relationships, personally followed special shipments (perishable goods, international removals, garment on holders, sea-air shipments)
    - Active participation in client portfolio merger process following to the takeover of Geiss Co, Germany.
    => Generated a gross margin of 3 times my cost. Participated in business extension. Negotiation & decision with local customers and overseas stations for complex operations.
  • Evergreen Industries Group, Ningbo, China - Product Manager

    1999 - 2001 - Selected new products in factories and trade fairs. Developed new design. Market studies.
    - Managed a team of 5 designers. Developed packaging and manuals. Designed & produced catalogues
    - Managed the setting-up of 2 show room of 1200 m2. Supervision of a team of 10 workers
    => Integration in a Chinese Group & in Chinese business environment: managed a team of 6 employees. Improved working methods and organisation in a growth context. Daily communication with factories & quality.
  • Leroux S.A., Orchies, France - Beijing Liaison Officer

    1998 - 1998 - Formulated Questionnaires about taste and packing and recruited panel of respondents. Translated and analyzed questionnaires once filled.
    - Looked for potential partners regarding Joint Ventures.
    - Analysed the competitors’ distribution in 5 cities: price, product, promotion & advertising.
    => Study followed by proposition of adaptation of the product in the Chinese Market. Advised on distribution and local implementation.


  • Project Management Institute PMI (Singapore & Beijing)

    Singapore & Beijing 2011 - 2011
  • Shanghai International MBA By ENPC Paris School Of Management (Shanghai)

    Shanghai 2006 - 2008 MBA, ENPC Paris School of Management, Shanghai Tongji University

    This MBA Program followed in Shanghai allowed me to work on researches with high-level Chinese professionals, understand the influence of Chinese education system on co-worker's attitude & thinking process, extend my prof. network. Validation of my managerial ability in Chinese environment. Highest scores in corporate behavior, marketing, sales strategy. Graduated with B+ ('very good') grade.

    Courbevoie 1994 - 1998 International Business School. Major Logistics & Marketing. German, Chinese, English

    Exchange program in Germany & China


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