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Tatiana BIGEY

LAUSANNE

En résumé

Responsable Marketing et Communications avec 3 ans d'expérience dans le domaine du luxe, je suis à la recherche d'un nouveau challenge qui me permettra de mettre à profit mon expertise en marketing, communication et développement de produit. Disponible de suite.

Marketing and communication Manager with 3-year experience in the luxury cosmetics industry.
Seeks to employ broad functional expertise and first-rate interpersonal skills in a challenging marketing position (available for a new position from now on).

Mes compétences :
Team Spirit
Flexibility/Adaptability/Managing Multiple Pr
Creative and polyvalent
Determined
Digital marketing
Organized
Product launch
Brand management
Développement de Produits ou Marchés
Marketing
PLV
Marketing Strategy
Communication

Entreprises

  • Alpeor Switzerland - Elvacare SA - Marketing Communications Manager

    2012 - 2013 Brand Strategy:
    - Defined positioning and pricing strategy for Alpeor’s product portfolio
    - Defined hotel-spa concept including visual elements and customized skin care
    - Implemented Alpeor’s marketing charter and graphics standards

    Promotional tools and POS Visual Merchandizing:
    - Realized multilingual tools: brochures, posters, flyers, samples concept
    - Realized storefront and implemented shelf space concept

    Digital Marketing:
    - Implemented Alpeor.com website and online shop: managed project from concept definition to online publishing
    - In charge of social networking strategy: defined the editorial plan, supervised redactor and community manager, realized promotional actions for Alpeor’s Facebook, Twitter and Instagram pages

    External Communication and PR:
    - In charge of Public Relation to promote the brand: from definition of promotional plan, creation of multilingual press kit and press release to press articles publication.

    Training:
    - Supervised the implementation of training operation manuals and movies for retail and spa.
    - Participated to distributor training.

    Project Manager for Alpeor cosmetic products development, retail and professional (spa) products:
    - Defined creative vision, product briefs and launch strategy
    - Performed detailed planning and follow-up of all development stages
    - Coordination with R&D from brief definition to formulas validation
    - Selection of packaging suppliers
    - Defined specifications for designers
    - In charge of launches: promotional material and associated events

  • Alpeor Switzerland - Elvacare SA - Marketing Assistant

    2010 - 2012 • In charge of the promotion of the Alpeor cosmetic brand in the EU market:
    • Organise the PR and events to promote the brand
    • Develop the website content with webmasters and graphic designers

  • Différences Solidaires - Marketing and promotion Manager

    2009 - 2010 Marketing and promotion Manager
    - Created the visual identity of the association with a graphic designer and defined the mission statement
    - Organised event: developed promotional material, organised media campaign and logistics
    - In charge of the reception centre acquisition project: developed a business plan

  • Medair - Intern - Project Manager

    Ecublens 2009 - 2009 Project Manager in charge of the launch of a foundation in the NGO's domain:
    - Developed a complete business plan covering activity, governance, legal, financial, marketing, operational and human resources areas.
    - Supervised an advisory committee of five persons
    - Elaborated the identity of the foundation in collaboration with a communication agency

  • AIESEC Lausanne - Marketing and promotion Manager

    2008 - 2008 Marketing and promotion Manager for the Lausanne Career Days 09’ Event
    - Contacted and convinced companies to participate to the event
    - Developed the promotional material and organised the communication campaign
    - Organised the logistics

  • Société Générale - Intern - Assistant Account Manager

    PARIS 2007 - 2007 Analysed business and private credits.
    Prospected for new customers fot invalidity insurance products.

  • MontBlanc (shop in shop) - Salesperson

    2005 - 2006 - Sold luxury writing and leather products
    - Relation with suppliers and management of stocks

Formations

Réseau

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